LBS logo London experience. World impact.

Search for faculty

Kristin Fridgeirsdottir

Adjunct Professor of Management Science and Operations


MS, PhD (Stanford)

Dr Kristin Fridgeirsdottir’s research interests are pricing and revenue management, online advertising, retail, stochastic modelling, and queueing theory.


In addition to being Adjunct Associate Professor, she is the chairman of the board of the largest retail company in Iceland, Hagar, holds non-executive directorships at the insurance company TM and pharmaceutical distributor Distica, and serves on the board of governors at Reykjavik University. As a consultant she has worked for companies in digital media, the semiconductor industry, and private equity.


Dr Fridgeirsdottir’s research has been published in Operations Research, Manufacturing and Service Operations Management, and other leading journals.

2018

Cost-per-impression pricing for display advertising

Fridgeirsdottir K; Najafi S

Operations Research 2018 Vol 66:3 p 653-672

2014

Cost-per-Click Pricing for Display Advertising

Najafi-Asadolahi S; Fridgeirsdottir K

Manufacturing & Service Operations Management 2014 Vol 16:4

2009

Dynamic revenue management for online display advertising

Roels G; Fridgeirsdottir K

Journal of Revenue and Pricing Management 2009 Vol 8:5 p 452-466

2005

A note on convexity of the expected delay cost in single server queues

Fridgeirsdottir K; Chiu S

Operations Research 2005 May/June Vol 53:3 p 568-570

2004

Revenue management with correlated demand forecasting

DeMiguel V; Fridgeirsdottir K; Stefanescu C; et al.

in Proceedings of the American Statistical Association, Business and Economics Statistics Section, Alexandria, VA, 2004

2002

Evolving paradigm for fab revenue optimization

Akella R; Fridgeirsdottir K; Skumanich A

Proceedings of SPIE International Symposium on Advanced Microelectronic Manufacturing and Nanotechnologies, 2002

1998

Statistical methodology for yield enhancement through baseline reduction: part II, optimal sequencing

Fridgeirsdottir K; Akella R

Proceedings of the International Symposium on Semiconductor Manufacturing, Tokyo, 1998

Statistical methodology for yield enhancement via baseline reduction

Fridgeirsdottir K; Akella R; Li M et al.

Proceedings of the Advanced Semiconductor Manufacturing Conference, Boston, 1998

2008

Revenue management for online advertising: Impatient advertisers

Fridgeirsdottir K; Najafi-asadolahi S

Decision Sciences Working Paper

2007

Portfolio and capacity management of delay-based contract menus

Fridgeirsdottir K; Akella R

Decision Sciences Working Paper

2004

Demand management in delay-sensitive markets

Fridgeirsdottir K; Chiu S

Decision Sciences Working Paper

Note on convexity of the expected delay cost in single server queues

Fridgeirsdottir K; Chiu S

Decision Sciences Working Paper

Product portfolio and capacity management: a queueing approach

Fridgeirsdottir K; Akella R

Decision Sciences Working Paper

Research Interests


  • Online advertising
  • Retail
  • Pricing and revenue management
  • Stochastic modelling and queuing theory