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Daniel Effron

Associate Professor of Organisational Behaviour


BA (Yale), PhD (Stanford)

A social psychologist by training, Dr Daniel A Effron teaches courses on Managing Organisational Behaviour (MOB), Developing Effective Managers and Organisations (DEMO), and Ethics in Work, Organisations, and Society. Before joining London Business School, he taught Negotiations at the Kellogg School of Management, and was a fellow of the Safra Center for Ethics at Harvard University.

His research examines the psychology of (1) how people act in ethically questionable ways without feeling unethical, and (2) what shapes people’s judgments of others’ unethical behaviour. His current projects focus on judgments of hypocrisy and on how cheating behaviour unfolds over time.

His research has appeared in top scholarly publications such as the Journal of Personality and Social Psychology, Organizational Behavior and Human Decision Processes, the Journal of Experimental Social Psychology, and Personality and Social Psychology Bulletin. His work has been discussed in media outlets such as the New York Times, the Chicago Tribune, the Los Angeles Times, and Bloomberg. He received an award for his MBA teaching from London Business School, and his doctoral work was honoured with an American Psychological Association Dissertation Award.

2016

Beyond “being good frees us to be bad:” Moral self-licensing and the fabrication of moral credentials

Effron D A

in Prooijen, J-W van & Lange P A M van (Eds.), Cheating, corruption, and concealment : the roots of dishonesty, Cambridge University Press, 2016

2015

Cheating at the end to avoid regret

Effron DA; Bryan CJ; Murnighan JK

Journal of Personality and Social Psychology 2015 Vol 109 p 395-414

Do as I say, not as I’ve done: Suffering for a misdeed reduces the hypocrisy of advising against it

Effron D A; Miller D T

Organizational Behavior and Human Decision Processes 2015 Vol 131 p 16-32

Entitativity and intergroup bias: How belonging to a cohesive group allows people to express their prejudices

Effron DA; Knowles ED

Journal of Personality and Social Psychology 2015 Vol 108 p 234-253

Ethical decision-making: insights from contemporary behavioral research on the role of the self

Shu LL; Effron DA

In R. Scott & S. Kosslyn (Eds.), Emerging trends in the social and behavioral sciences, Wiley 2015

When virtue leads to villainy: Advances in research on moral self-licensing

Effron D; Conway P

Current Opinion in Psychology 2015 Vol 6 p 32-35

Hypocrisy by association: When organizational membership increases condemnation for wrongdoing

Effron D A; Lucas B J; O'Connor K

Organizational Behavior and Human Decision Processes 2015 Vol 130:Sept p 147-159

2014

Making mountains of morality from molehills of virtue: Threat causes people to overestimate their moral credentials

Effron DA

Personality and Social Psychology Bulletin 2014 Vol 40 p 972-985

2013

The unhealthy road not taken: Licensing indulgence by exaggerating counterfactual sins

Effron D A; Monin B; Miller D T

Journal of Experimental Social Psychology 2013 Vol 49:3 p 573-578

How the moralization of issues grants social legitimacy to act on one’s attitudes

Effron D A; Miller D T

Personality and Social Psychology Bulletin 2012 Vol 38:5 p 690-701

Inventing racist roads not taken: The licensing effect of immoral counterfactual behaviors

Effron D A; Miller D T; Monin B

Journal of Personality and Social Psychology 2012 Vol 103:6 p 916-932

The strategic pursuit of moral credentials

Merritt A C; Effron D A; Fein S; Savitsky K K; Tuller D M; Monin B

Journal of Experimental Social Psychology 2012 Vol 48:3 p 774-777

2011

Diffusion of entitlement: An inhibitory effect of scarcity on consumption

Effron D A; Miller D T

Journal of Experimental Social Psychology 2011 Vol 47:2 p 378-383

Reducing exposure to trust-related risks to avoid self-blame

Effron D A; Miller D T

Personality and Social Psychology Bulletin 2011 Vol 37:2 p 181-192

Affirmation, acknowledgment of ingroup responsibility, group-based guilt, and support for reparative measures

Cehajic-Clancy S; Effron D A; Halperin E; Liberman V; Ross L D

Journal of Personality and Social Psychology 2011 Vol 101:2 p 256-270

2010

Letting people off the hook: When do good deeds excuse transgressions?

Effron D A; Monin B

Personality and Social Psychology Bulletin 2010:36 p 1618-1634

Moral self-licensing: When being good frees us to be bad

Merritt A M; Effron D A; Monin B

Social and Personality Psychology Compass 2010 Vol 4:5 p 344-357

Psychological license: When it is needed and how it functions

Miller DT; Effron DA

M. P. Zanna and J. Olson (Eds.), Advances in experimental social psychology (Vol. 43, pp. 117-158). San Diego, CA: Academic Press/Elsevier. 2010

2009

Representing social concepts modally and amodally

Niedenthal P M; Mondillon L; Effron D A; Barsalou L W

In F. Strack & J. Förster (Eds.), Social Cognition: The Basis of Human Interaction. Frontiers of social psychology. (pp. 23-47). New York: Psychological Press 2009

Endorsing Obama licenses favoring Whites

Effron D A; Cameron J S; Monin B

Journal of Experimental Social Psychology 2009 Vol 45:3 p 590-593

From moral outrage to social protest: the role of psychological standing

Miller D T; Effron D A; Zak S V

In D. R. Bobocel, A. C. Kay, M. P. Zanna & J. M. Olson (Eds.), The psychology of justice and legitimacy: The Ontario symposium (Vol. 11, pp. 103-123). New York: Psychological Press 2009

2006

Embodied temporal perception of emotion

Effron D A; Niedenthal P M; Gil S; Droit-Volet S

Emotion 2006:6 p 1-9

  • Managing Organisational Behaviour

  • Developing Effective Managers and Organisations

Research and Awards


  • MBA Class of 2015 Teaching Award, (2014)

  • Best Paper Proceedings selection, Academy of Management (2012)

  • American Psychological Association Dissertation Research Award, (2010)

Research Interests


  • Behavioural ethics
  • Moral psychology
  • The self in social contexts
  • Social norms
  • Motivated reasoning