John Mullins

John Mullins is an Associate Professor of Management Practice at the London Business School. He earned his MBA at the Stanford Graduate School of Business and his Ph.D. at the University of Minnesota. One of the world’s foremost thought leaders in entrepreneurship and an award-winning teacher, including two “Best Teacher Awards” from LBS MBA cohorts and four for his executive education programmes, John brings to his teaching and research 20 years of executive experience in high-growth retailing firms, including two ventures he founded and one he took public.

Since becoming an entrepreneurship professor in 1992, John has published four trade books, more than 50 cases, and more than 50 articles in a variety of outlets, including Harvard Business Review, the MIT Sloan Management Review, and The Wall Street Journal. His research has won national and international awards from the Marketing Science Institute, the American Marketing Association, and the Richard D. Irwin Foundation. He is a frequent and sought-after speaker and educator for audiences in entrepreneurship and venture capital.

John’s first trade book, The New Business Road Test: What Entrepreneurs and Executives Should Do Before Launching a Lean Start-Up (1e 2003; 5e, London: FT 2017), has become the definitive work on the assessment and shaping of entrepreneurial opportunities and is widely used by investors and entrepreneurs and in university courses and workshops worldwide.

His second book, the critically acclaimed Getting to Plan B: Breaking Through to a Better Business Model (Boston: Harvard Business Press 2009), co-authoredwith Randy Komisar, a partner at the esteemed venture capital firm Kleiner Perkins, was named to “Best Books of 2009” lists by BusinessWeek and INC Magazine.

John’s third book, The Customer-Funded Business: Start, Finance or Grow Your Company with Your Customers’ Cash (Hoboken: Wiley 2014), was named one of five “not-to-be-missed books” for 2014 by Fortune magazine. It challenges the commonly held assumption that among an entrepreneur’s first and most important tasks is that of raising investment capital.

His newest book, Break the Rules! The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World (Hoboken: Wiley 2023), identifies the six mindsets that make entrepreneurs “entrepreneurial” and provides a roadmap for how anyone can adopt and master them to challenge assumptions, overcome obstacles, mitigate risk, and perhaps change the world. John’s TED.com talk based on the book’s core ideas has garnered more than 3 million views.

John has done executive education on five continents for a variety of organizations both large and small, including the Young Presidents’ Organization, Endeavor, the Entrepreneurs’ Organization, Kenya Airways, Merck-Serono, 3M, the European and African Venture Capital Associations, and the IFC, among many others. He has served on the boards of fast-growing entrepreneurial companies in the United States, United Kingdom, Europe, and Asia.