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John Mullins

Associate Professor of Management Practice in Marketing and Entrepreneurship

BA (Lehigh) MBA (Stanford) PhD (Minnesota)

John Mullins is an Associate Professor of Management Practice at London Business School. One of the world’s foremost thought leaders in entrepreneurship and an award-winning teacher, including three “Best Teacher Awards” from LBS MBA cohorts and four for his executive education programmes, John brings to his teaching and research 20 years of executive experience in high-growth retailing firms, including two ventures he founded and one he took public.

Since becoming an entrepreneurship professor, John has published four trade books, more than 50 cases, and more than 50 articles in a variety of outlets, including Harvard Business Review, the MIT Sloan Management Review, and The Wall Street Journal. His research has won national and international awards from the Marketing Science Institute, the American Marketing Association, and the Richard D. Irwin Foundation. He is a frequent and sought-after speaker and educator for audiences in entrepreneurship and venture capital.

John’s newest book, Break the Rules! The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World (Hoboken: Wiley 2023), identifies the six mindsets that make entrepreneurs “entrepreneurial” and provides a roadmap for how anyone can adopt and master these mindsets to challenge to challenge assumptions, overcome obstacles, mitigate risk, and perhaps change the world. John’s TED.com talk based on the book’s core ideas has garnered more than 4.5 million views.

John has delivered executive education on five continents for a variety of organizations both large and small, including the Young Presidents’ Organization, Endeavor, the Entrepreneurs’ Organization, Kenya Airways, Merck-Serono, 3M, the European and African Venture Capital Associations, and the IFC, among many others. He has served on the boards of fast-growing entrepreneurial companies in the United States, United Kingdom, Europe, and Asia.

Think articles

Books

Courses

Academic Experience

  • Associate Professor of Management Practice in Marketing and Entrepreneurship, London Business School

  • David and Elaine Potter Foundation Term Chair, London Business School (2009–2011)

  • Visiting Associate Professor of Entrepreneurship, London Business School (2000–2003)

  • Subject Area Chair, Entrepreneurship, London Business School (2001–2008)

  • Associate Professor of Marketing, Daniels College of Business, University of Denver (1998–2002)

  • Assistant Professor of Marketing, Daniels College of Business, University of Denver (1992–1998)

  • Walter K. Koch Chair in Entrepreneurship, Director of Programs in Entrepreneurship and Venture Management, Daniels College of Business, University of Denver (1997–1998)

  • Willemssen Professor, Daniels College of Business, University of Denver (1993–1994)

Awards and Honours

  • Named "Outstanding Case Teacher 2026" by The Case Centre

  • Best Teacher Award, One-Year MBA 2026, London Business School

  • The New Business Road Test 5e named among “9 Best Books for Entrepreneurs”, by The Independent, March 28, 2018

  • Best Teacher Award, MBA 2012, London Business School

  • Best of the Best Award, Young Presidents' Organization, for "Latin America Leadership Seminar 2011" (2012)

  • Best Teacher Award, MBA 2010, London Business School

  • Innovation in Pedagogy, Entrepreneurship Division of the Academy of Management (2008)

  • Best of the Best Award, Young Presidents' Organization, for "YPO President's Programme, Growing Your Business” for three consecutive years (2005, 2006, 2007)

  • Outstanding instructor, September Executive MBA Core, London Business School (2004)


Teaching portfolio

Our teaching offering is updated annually. Faculty and programme material are subject to change.

 

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