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Senior Fellow of Management Science and Operations
BSc (Bristol) MSc (London) PhD (MIT)
John Morecroft is a leading expert in strategic modelling and system dynamics and has written numerous journal articles. He has co-edited three books and published a widely used system dynamics textbook, Strategic Modelling and Business Dynamics (Wiley 2015, 2nd edition). He is a recipient of the Jay Wright Forrester Award of the System Dynamics Society for his work on bounded rationality, decision-making and information feedback in models of the firm. He is a Past President of the Society and one of its Founding Members.
He has led applied research projects for international organisations including Royal Dutch/Shell, AT&T, BBC World Service, Cummins Engine Company, Ford of Europe, Harley-Davidson, Ericsson, McKinsey & Co and Mars. Before joining London Business School he was on the faculty of MIT’s Sloan School of Management where he received his PhD. He also holds degrees in Operational Research from Imperial College, London and in Physics from Bristol University.
He has taught system dynamics, problem structuring and strategy in MBA, PhD and Executive Education programmes. He served as Associate Dean of the School’s Executive MBA and co-designed EMBA-Global, a dual degree programme with New York’s Columbia Business School.
2017
Morecroft J
Systems Research and Behavioral Science 2017 Vol 34:4 p 494-509
2015
Morecroft J
2nd ed. Wiley, 2015
2014
Morecroft J; Robinson S
in Brailsford S, Churilov L and Dangerfield, B (eds). Discrete event simulation and system dynamics for management decision making, Wiley, 2014
2013
Morecroft J
in: Beyond Alignment, eds. Gotze J and Jensen-Waud A, College Publications, 2013, pp 453-475
2012
Morecroft J
Systems Research and Behavioral Science 2012 Vol 29:6 p 645-666
2010
Morecroft J; Kunc M
Strategic Management Journal 2010 Vol 31:11 p 1164-1180
2009
Morecroft J
in Strohhecker and Grossler, eds., Strategisches und operatives Produktionsmanagement (a Festschrift honouring Peter Miller), Gabler Research
Kunc M H; Morecroft J D W
Journal of the Operational Research Society 2009 Vol 60:2 p 191-199
2008
Gary S M; Kunc M; Morecroft J D W; Rockart S F
System Dynamics Review 2008 Vol 24:4 p 407-429
2007
Bryant J; Meadows M; Morecroft J; O'Brien F
in O'Brien F and Dyson R, eds., Supporting strategy: frameworks, methods and models, Wiley
Kunc M; Morecroft J
in O'Brien F and Dyson R, eds., Supporting strategy: frameworks, methods and models, Wiley
2006
Morecroft J D W
Journal of the Operational Research Society 2006 Vol 58:9 p 1146-1155
2004
Morecroft J
in Pidd M, ed., Systems modelling: theory and practice: Wiley
Langley P; Morecroft J
European Journal of Operational Research 2004 Vol 55:1 p 715-732
2002
Morecroft J D W; Sanchez R; Heene A
in Morecroft J D W, Sanchez R and Heene A eds., Systems perspectives on resources, capabilities and management processes, Elsevier Pergamon, 2002
Morecroft J D W
in Morecroft J D W, Sanchez R and Heene A eds., Systems perspectives on resources, capabilities and management processes, Elsevier Pergamon, 2002
Morecroft J D W; Sanchez R; Heene A; eds.
Elsevier Pergamon, 2002
2000
Morecroft J D W
in Habenicht and Waeschser eds., Festschrift in honour of Erich Zahn, Schaeffer-Poeschel-Verlag, 2000
1999
Morecroft J D W; Larsen E R; Thomsen J S
European Journal of Operational Research 1999 Vol 119:1 p 61-74
Morecroft J D W; Coyle G
Journal of the Operational Research Society 1999 Vol 50:4 p 294-294
Morecroft J D W
Journal of the Operational Research Society 1999 Vol 50:4 p 315-336
Coyle G; Morecroft J
Journal of the Operational Research Society 1999 Vol 50:4 1999
Morecroft J D W
Journal of the Operational Research Society 1999 Vol 50:4 p 302-304
Morecroft J D W
Journal of the Operational Research Society 1999 Vol 50:4 p 305-308
Morecroft J D W; et al.
McKinsey Quarterly 1998 Vol 1 p 166-172
1997
Morecroft J D W; Ninios P; Sabert H
in Proceedings of the 1997 International System Dynamics Conference, Istanbul, 1997
Morecroft J D W; Marsh B
in Bunn D W and Larsen E R eds., Systems modelling for energy policy, Wiley, 1997
Morecroft J D W; Glucksman M; Mollona E
in Proceedings of the 1997 International System Dynamics Conference, Istanbul, 1997
Morecroft J D W
in Proceedings of the 1997 International System Dynamics Conference, Istanbul, 1997
Morecroft J D W; van Ackere A
in Bickerstaffe G ed., Mastering management, p 147-155, Financial Times/Pitman, 1997
Morecroft J D W; Ginsberg A
Management Learning 1997 Vol 28:4 p 455-473
1996
Morecroft J D W
in Richardson G P ed., Modelling for management, Dartmouth Press, 1996
Morecroft J D W; Lane D C; Viita P S
in Richardson G P ed., Modelling for management, Dartmouth Press, 1996
Morecroft J D W
reprinted in Richardson G P ed., Modelling for management, Vols I and II Dartmouth Press, 1996
Morecroft J D W
in Richardson G P ed., Modelling for management, Dartmouth Press, 1996
Morecroft J D W
in Richardson G P ed., Modelling for management, Dartmouth Press, 1996
Morecroft J D W
in Richardson G P ed., Modelling for management, Dartmouth Press, 1996
1995
Morecroft J D W; et al.
System Dynamics Review 1995 Winter Vol 11:4 p 289-309
Morecroft J D W
KIU Journal of Economics and Management Studies 1995 Vol 1:2 p 167-195
Morecroft J D W; Ginsberg A
in Proceedings of the 1995 International System Dynamics Society Conference, Tokyo, 1995
1994
Morecroft J D W; Sterman J D; eds.
Productivity Press, 1994
Morecroft J D W; van der Heijden K A J M
in Morecroft J D W and Sterman J D eds., Modeling for learning organizations, Productivity Press, 1994
Graham A K; Morecroft J D W; et al.
in Morecroft J D W and Sterman J D eds., Modeling for learning organizations, Productivity Press, 1994
Morecroft J D W; Richardson G P; Wolstenholme E F; eds.
System Dynamics Review special issue 1994 Vol 10:2-3
1993
Morecroft J D W; et al.
Journal of Economic Dynamics and Control 1993 Sep-Nov Vol 17:5-6 p 759-769
Larsen E R; Morecroft J D W; van Ackere A
European Management Journal 1993 Dec Vol 11:4 p 412-422
1992
Morecroft J D W
in Proceedings of the 1992 International System Dynamics Conference, Utrecht, 1992
Morecroft J D W
in Morecroft J D W and Sterman J D eds., Modeling for learning organizations, European Journal of Operational Research special issue 1992 Vol 59:1 p 102-122
Morecroft J D W; Sterman J D; eds.
European Journal of Operational Research special issue 1992 May Vol 59:1
Morecroft J D W; van der Heijden K A J M
European Journal of Operational Research 1992 Vol 59:1 p 102-122
Morecroft J D W; et al.
European Journal of Operational Research 1992 Vol 59:1 p 151-166
1991
Morecroft J D W; Larsen E R; Murphy J
in Proceedings of the 1991 International System Dynamics Conference, Bangkok, 1991
Morecroft J D W; Lane D C; Viita P S
System Dynamics Review 1991 Vol 7:2 p 93-116
1990
Morecroft J D W
in Dyson R G ed., Strategy support models, Wiley, 1990
1989
Morecroft J D W
Transactions of the Institute of Measurement and Control 1989 November Vol 11:4 p 180-186
1988
Morecroft J
European Journal of Operational Research 1988 Vol 35 p 301-320
1987
Morecroft J
in Wang, Richardson, Senge and Meadows eds., Theory and application of system dynamics, New Times Press: Beijing
1985
Morecroft J
Management Science 1985 Vol 31:7 p 900-916
Morecroft J
System Dynamics Review 1985 Vol 2:1 p 36-61
Morecroft J
System Dynamics Review 1985 Vol 1:1 p 4-19
1984
Morecroft J
Decision Sciences 1984 Vol 15:2 p 283-290
1983
Morecroft J
Decision Sciences 1983 Vol 14:1 p 1-17
Morecroft J
Journal of Operations Management 1983 Vol 3:2 p 57-66