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Helen Edwards

Adjunct Associate Professor

PhD Marketing, University of Bath

Helen is an MBA from London Business School and a PhD in Marketing. 

She is an Adjunct Associate Professor at the school teaching the MBA Brand Management elective and for executive education. 

She is an award-winning business columnist, currently the regular on-brand columnist for Marketing Week. She is a regular industry speaker and judge, most recently a keynote speaker at the 2020 Festival of Marketing and a judge for the Marketing Week Top 100 and IPA Effectiveness Awards. 

Her Book 'Creating Passionbrands: how to build emotional connection with customers' was published by Kogan PAge, she contributed a chapter to the 'The definitive book of Branding' published by Sage, and a chapter to 'Eat your Greens: Fact-based thinking to improve you brand's health' published by Matador.

She has over 20 years experience as a practitioner, clients include: Johnson & Johnson, MetLife, BBC Worldwide, Avon, Tesco and Edf Energy.