Please enter a keyword and click the arrow to search the site
Or explore one of the areas below
Adjunct Associate Professor of Marketing
MBA (London Business School) PhD (Bath)
Helen has an MBA from London Business School and a PhD in Marketing.
She is an Adjunct Associate Professor at the school teaching the MBA Brand Management elective and for executive education.
She is an award-winning business columnist, currently the regular on-brand columnist for Marketing Week. She sits on the UK Effies council, is a regular industry speaker and judge, most recently a keynote speaker at the 2021 Festival of Marketing and a judge for the Marketing Week Top 100.
Her Book 'Creating Passionbrands: how to build emotional connection with customers' was published by Kogan Page, she contributed a chapter to the 'The definitive book of Branding' published by Sage, and a chapter to 'Eat your Greens: Fact-based thinking to improve your brand's health' published by Matador.
She has over 20 years experience as a practitioner, clients include: Johnson & Johnson, MetLife, BBC Worldwide, Avon, Nando’s and Wella.
A key part of our Masters programmes curriculum.View courses Show less
Optional courses providing a deep dive into specialist areas.View electives Show less