Helen Edwards
Adjunct Professor of Marketing
MBA (London Business School) PhD (Bath)
Helen Edwards is an Adjunct Associate Professor at the school teaching the MBA Brand Management elective and for executive education.
She is an award-winning business columnist, currently the regular on-brand columnist for Marketing Week. She is the Chair of the UK Effies council, is a regular industry speaker and judge.
Her previous book 'Creating Passionbrands: how to build emotional connection with customers' was published by Kogan Page, she contributed a chapter to the 'The definitive book of Branding' published by Sage, and a chapter to 'Eat your Greens: Fact-based thinking to improve your brand's health' published by Matador.
She works extensively as a consultant, clients include: Johnson & Johnson, MetLife, BBC Worldwide, Avon, Nando’s and Wella.
- helene@london.edu
- +44 (0)20 7000 8648
- Helen Edwards CV
Teaching portfolio
Our teaching offering is updated annually. Faculty and programme material are subject to change.