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Helen Edwards

Adjunct Associate Professor of Marketing

MBA (London Business School) PhD (Bath)

Helen is an MBA from London Business School and a PhD in Marketing. 

She is an Adjunct Associate Professor at the school teaching the MBA Brand Management elective and for executive education. 

She is an award-winning business columnist, currently the regular on-brand columnist for Marketing Week. She is a regular industry speaker and judge, most recently a keynote speaker at the 2020 Festival of Marketing and a judge for the Marketing Week Top 100 and IPA Effectiveness Awards. 

Her Book 'Creating Passionbrands: how to build emotional connection with customers' was published by Kogan PAge, she contributed a chapter to the 'The definitive book of Branding' published by Sage, and a chapter to 'Eat your Greens: Fact-based thinking to improve you brand's health' published by Matador.

She has over 20 years experience as a practitioner, clients include: Johnson & Johnson, MetLife, BBC Worldwide, Avon, Tesco and Edf Energy.

  • Masters Degrees core courses

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    • Brand Management
      Brands articulate a company's strategy, drive its execution, and are often the most valuable asset on (or off) the balance sheet. This course highlights the strategic implications of branding for organizations and delivers a framework and a set of tools for effective brand management. The course offers you the chance to combine theory and practice to understand the most important concepts in building strong brands, maximizing the value of existing brands, and managing a brand portfolio. From a theoretical perspective, the course aims to introduce you to the issues faced by brand stewards and to provide an overall framework and a set of more specific tools to manage these issues, paying special attention to emerging topics in branding. From a practical perspective, the course objective is to show how the principles learned in class apply to real-world problems by making extensive use of examples, cases, and guest speakers.
      PROGRAMMES WITH THIS ELECTIVE
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