Kristin Fridgeirsdottir
Adjunct Professor of Management Science and Operations
MS PhD (Stanford)
Dr Kristin Fridgeirsdottir’s research interests are pricing and revenue management, online advertising, retail, stochastic modelling, and queueing theory.
In addition to being Adjunct Associate Professor, she is the chairman of the board of the largest retail company in Iceland, Hagar, holds non-executive directorships at the insurance company TM and pharmaceutical distributor Distica, and serves on the board of governors at Reykjavik University. As a consultant she has worked for companies in digital media, the semiconductor industry, and private equity.
Dr Fridgeirsdottir’s research has been published in Operations Research, Manufacturing and Service Operations Management, and other leading journals.
- kfridgeirsdottir@london.edu
- +44 (0)20 7000 8836
- Kristin Fridgeirsdottir CV
- Online advertising
- Retail
- Pricing and revenue management
- Stochastic modelling and queuing theory
2018
Cost-per-impression pricing for display advertising
Fridgeirsdottir K; Najafi S
Operations Research 2018 Vol 66:3 p 653-672
2014
Cost-per-Click Pricing for Display Advertising
Najafi-Asadolahi S; Fridgeirsdottir K
Manufacturing & Service Operations Management 2014 Vol 16:4 p 482-497
2009
Dynamic revenue management for online display advertising
Roels G; Fridgeirsdottir K
Journal of Revenue and Pricing Management 2009 Vol 8:5 p 452-466
2005
A note on convexity of the expected delay cost in single server queues
Fridgeirsdottir K; Chiu S
Operations Research 2005 May/June Vol 53:3 p 568-570
2004
Revenue management with correlated demand forecasting
DeMiguel V; Fridgeirsdottir K; Stefanescu C; et al.
in Proceedings of the American Statistical Association, Business and Economics Statistics Section, Alexandria, VA, 2004
2002
Evolving paradigm for fab revenue optimization
Akella R; Fridgeirsdottir K; Skumanich A
Proceedings of SPIE International Symposium on Advanced Microelectronic Manufacturing and Nanotechnologies, 2002
1998
Statistical methodology for yield enhancement through baseline reduction: part II, optimal sequencing
Fridgeirsdottir K; Akella R
Proceedings of the International Symposium on Semiconductor Manufacturing, Tokyo, 1998
Statistical methodology for yield enhancement via baseline reduction
Fridgeirsdottir K; Akella R; Li M et al.
Proceedings of the Advanced Semiconductor Manufacturing Conference, Boston, 1998
2008
Revenue management for online advertising: Impatient advertisers
Fridgeirsdottir K; Najafi-asadolahi S
Decision Sciences Working Paper
2007
Portfolio and capacity management of delay-based contract menus
Fridgeirsdottir K; Akella R
Decision Sciences Working Paper
2004
Demand management in delay-sensitive markets
Fridgeirsdottir K; Chiu S
Decision Sciences Working Paper
Note on convexity of the expected delay cost in single server queues
Fridgeirsdottir K; Chiu S
Decision Sciences Working Paper
Product portfolio and capacity management: a queueing approach
Fridgeirsdottir K; Akella R
Decision Sciences Working Paper
Teaching portfolio
Our teaching offering is updated annually. Faculty and programme material are subject to change.