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A graduate in Experimental Psychology at Oxford, Alex was founding CEO of Vivid Edge, a leading UK web agency working with global clients including Shell, Unilever, lastminute.com and BuildOnline.
After selling the company in 2000 to Framfab (now LBI), he co-founded Touch Clarity, a reporting/analytics provider to financial services, automotive and technology companies including Microsoft. Touch Clarity was sold in 2007 to Omniture (now Adobe).
Alex is regularly invited to speak at industry conferences, most recently at DLD in Munich and TED Global 2010 in Oxford.