Why does luxury consumption make some feel inauthentic?
Dafna Goor and Katie Pisa discuss why some consumers experience impostor syndrome
The two sides of luxury consumption
How does buying luxury items make you feel? Do you love them or do they hang in your wardrobe for that special occasion, collecting dust? In the latest episode of The Why Podcast, Katie Pisa met with Dafna Goor, Assistant Professor of Marketing at London Business School, to talk about her research findings on impostor syndrome from luxury consumption.
Buying luxury items can be a double-edged sword whereby it might yield status benefits for the consumer, but it can also make them feel inauthentic. Dafna talks about this and the reasoning behind why some feel undue privilege of consuming and using luxury items, while others have higher levels of entitlement feel they deserve such luxury items. Society tells us to “dream big” but also to “keep it real” and stay true to who you are, explains Dafna.
Listen to the podcast here:
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