Dafna Goor

Dr Dafna Goor joins London Business School as an Assistant Professor of Marketing after completing her doctoral studies at Harvard Business School. Her research interests include branding, luxury marketing, authenticity, consumer identity, symbolic consumption, status seeking and consumer wellbeing. Her work has been published in the Journal of Consumer Research, Journal of Consumer Psychology, Proceedings of the National Academy of Sciences, and in The Research Handbook on Luxury Branding.