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Dafna Goor
Assistant Professor of Marketing
BA MBA (Tel Aviv) PhD (Harvard)
Dr Dafna Goor joins London Business School as an Assistant Professor of Marketing after completing her doctoral studies at Harvard Business School. Her research interests include branding, luxury marketing, authenticity, consumer identity, symbolic consumption, status seeking and consumer wellbeing. Her work has been published in the Journal of Consumer Research and in The Research Handbook on Luxury Branding.
- dgoor@london.edu
- +44 (0)20 7000 8625
2021
Status pivoting
Goor D; Keinan A; Ordabayeva N
Journal of Consumer Research 2021 Vol 47:6 p 978-1002
2020
Luxury and environmental responsibility
Keinan A; Crener S; Goor D
The Research Handbook on Luxury Branding, Edward Elgar: 300-322
The impostor syndrome from luxury consumption
Goor D; Ordabayeva N; Keinan A; Crener S
Journal of Consumer Research 2020 Vol 46:6 p 1031-51
Teaching portfolio
Our teaching offering is updated annually. Faculty and programme material are subject to change.
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Masters Degrees core courses
A key part of our Masters programmes curriculum.
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Marketing
Learn about branding, brand management, targeting and positioning, pricing strategies and segmentation.
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Marketing
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Masters Degrees electives
Optional courses providing a deep dive into specialist areas.
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Luxury Strategy
Focusing on some of the most compelling strategy questions facing the luxury sector, and yet highly applicable in other competitive and increasingly commoditised sectors. PROGRAMMES WITH THIS ELECTIVE
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Luxury Strategy