Dafna Goor
Assistant Professor of Marketing
BA MBA (Tel Aviv) PhD (Harvard)
Dr Dafna Goor joins London Business School as an Assistant Professor of Marketing after completing her doctoral studies at Harvard Business School. Her research interests include branding, luxury marketing, authenticity, consumer identity, symbolic consumption, status seeking and consumer wellbeing. Her work has been published in the Journal of Consumer Research and in The Research Handbook on Luxury Branding.
- dgoor@london.edu
- +44 (0)20 7000 8625
- Dafna Goor CV
2022
Prosocial nudges and visual indicators increase social distancing, but authoritative nudges do not
Banker M; Miller M; Voichek G; Goor D; Makov T
Proceedings of the National Academy of Sciences 2022 Vol 119:33
2021
Status pivoting
Goor D; Keinan A; Ordabayeva N
Journal of Consumer Research 2021 Vol 47:6 p 978-1002
2020
Luxury and environmental responsibility
Keinan A; Crener S; Goor D
The Research Handbook on Luxury Branding, Edward Elgar: 300-322
The impostor syndrome from luxury consumption
Goor D; Ordabayeva N; Keinan A; Crener S
Journal of Consumer Research 2020 Vol 46:6 p 1031-51
Teaching portfolio
Our teaching offering is updated annually. Faculty and programme material are subject to change.
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Masters Degrees core courses
A key part of our Masters programmes curriculum.
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Marketing
Your passport into the world of strategic marketing; this course gives a solid foundation to enable you to apply marketing concepts, and prepare and evaluate marketing plans with confidence.
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Marketing
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Masters Degrees electives
Optional courses providing a deep dive into specialist areas.
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Luxury Strategy
Focusing on some of the most compelling strategy questions facing the luxury sector, and yet highly applicable in other competitive and increasingly commoditised sectors. PROGRAMMES WITH THIS ELECTIVE
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Paris Global Experience
Lessons from the Luxury Sector PROGRAMMES WITH THIS ELECTIVE
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Luxury Strategy