Dafna Goor
Assistant Professor of Marketing
BA MBA (Tel Aviv) PhD (Harvard)
Dr Dafna Goor joins London Business School as an Assistant Professor of Marketing after completing her doctoral studies at Harvard Business School. Her research interests include branding, luxury marketing, authenticity, consumer identity, symbolic consumption, status seeking and consumer wellbeing. Her work has been published in the Journal of Consumer Research, Journal of Consumer Psychology, Proceedings of the National Academy of Sciences, and in The Research Handbook on Luxury Branding.
Dafna Goor talks about the emerging phenomenon of using secrets in marketing
Dafna Goor discusses why consumers may choose conventional products over greener alternatives
Teaching portfolio
Our teaching offering is updated annually. Faculty and programme material are subject to change.
