Dafna Goor

Assistant Professor of Marketing

BA MBA (Tel Aviv) PhD (Harvard)

Dr Dafna Goor joins London Business School as an Assistant Professor of Marketing after completing her doctoral studies at Harvard Business School. Her research interests include branding, luxury marketing, authenticity, consumer identity, symbolic consumption, status seeking and consumer wellbeing. Her work has been published in the Journal of Consumer Research, Proceedings of the National Academy of Sciences, and in The Research Handbook on Luxury Branding.


Prosocial nudges and visual indicators increase social distancing, but authoritative nudges do not

Banker M; Miller M; Voichek G; Goor D; Makov T

Proceedings of the National Academy of Sciences 2022 Vol 119:33


Status pivoting

Goor D; Keinan A; Ordabayeva N

Journal of Consumer Research 2021 Vol 47:6 p 978-1002


Luxury and environmental responsibility

Keinan A; Crener S; Goor D

The Research Handbook on Luxury Branding, Edward Elgar: 300-322

The impostor syndrome from luxury consumption

Goor D; Ordabayeva N; Keinan A; Crener S

Journal of Consumer Research 2020 Vol 46:6 p 1031-51

Teaching portfolio

Our teaching offering is updated annually. Faculty and programme material are subject to change.