Dafna Goor

Assistant Professor of Marketing

BA MBA (Tel Aviv) PhD (Harvard)

Dr Dafna Goor joins London Business School as an Assistant Professor of Marketing after completing her doctoral studies at Harvard Business School. Her research interests include branding, luxury marketing, authenticity, consumer identity, symbolic consumption, status seeking and consumer wellbeing. Her work has been published in the Journal of Consumer Research and in The Research Handbook on Luxury Branding.

2020

Luxury and environmental responsbility

Keinan A; Crener S; Goor D

The Research Handbook on Luxury Branding, Edward Elgar: 300-322

2019

The impostor syndrome from luxury consumption

Goor D; Ordabayeva N; Keinan A; Crener S

Journal of Consumer Research 2019 Vol 46:6 p 1031-51


Teaching portfolio

Our teaching offering is updated annually. Faculty and programme material are subject to change.