Dafna Goor
Assistant Professor of Marketing
BA MBA (Tel Aviv) PhD (Harvard)
Dr Dafna Goor's research focuses on branding and luxury marketing, exploring how social status, consumer identity, and authenticity impact product appeal and consumer wellbeing. Dr Goor received her doctorate from Harvard Business School and her research has been published in leading peer-reviewed journals including Journal of Consumer Research, Journal of Consumer Psychology, and Proceedings of the National Academy of Sciences, as well as in The Research Handbook on Luxury Branding. Her scholarly contributions have been recognised through numerous awards and accolades from leading academic organisations and conferences.
Academic and professional experience
Assistant Professor of Marketing, London Business School
Awards and honours
Elyette Roux Luxury Award, International Marketing Trends Conference (2026)
Faculty Fellow, AMA-Sheth Doctoral Consortium (2025)
JCR Best Article Award, Finalist – Status Pivoting (2024)
JCR Best Article Award, Finalist – The Impostor Syndrome from Luxury Consumption (2023)
Ferber Award, Honorable Mention – Status Pivoting (2021)
Ferber Award, Honorable Mention – The Impostor Syndrome from Luxury Consumption (2020)
CBSIG Rising Star Award (2020)
AMA, Sheth, & MSI Organizational Frontlines Research (OFR) Young Scholar Research Award (2020)
Wyss Award for Excellence in Doctoral Research, Harvard Business School (2019)
MSI Alden G. Clayton Doctoral Dissertation Proposal Award (2018)
The Franco Nicosia ACR Competitive Paper Award, Honorable Mention (2018)
AMA-Sheth Foundation Doctoral Consortium Fellow (2018)
Best Paper Award, European Association of Consumer Research, Ghent, Belgium (2018)
Best Paper Award, LVMH-SMU Luxury Research Conference, Singapore (2018)
Best Paper Award, Monaco Symposium on Luxury, Monaco (2018)
Harvard University Graduate Fellowship (2015–2020)
Teaching portfolio
Our teaching offering is updated annually. Faculty and programme material are subject to change.