Nina Teng

  • Degree Programme: PhD in Strategy and Entrepreneurship

BSE, University of Pennsylvania

MA, Columbia University

MPA/ID, Harvard University

Nina Teng is a PhD candidate in the Strategy and Entrepreneurship department at London Business School. Her research focuses on the impact of templates and innovation fads on corporate innovation and entrepreneurial firm strategy. She is also interested in how (corporate) startups can successfully grow and scale; and topical phenomena from the companies she works with as a startup operator, investor and advisor.

Her previous research focused on a large-scale field experiment that tested an online ride-hailing startup’s nonmarket strategy for growing in a nascent market through philanthropic vs. financially-motivated campaigns. Prior to academia, Nina served as an early employee and founding Vice President of Government Affairs at Grab, the largest digital ride-hailing and super app company in Southeast Asia, after starting her career in public service as a special education (autism) teacher at Teach For America.

Advice on LBS Admissions: PhD in Strategy and Entrepreneurship

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Singh, J., Teng, N. and Netessine, S. (2019) Philanthropic Campaigns and Customer Behavior: Field Experiments on an Online Taxi Booking Platform. Management Science, 65(2): 913–932.