LBS co-authored case recognised at awards

Stefano Turconi, a Teaching Fellow of Strategy and Entrepreneurship at London Business School, has been recognised at The Case Centre Awards and Competitions 2022.

The annual awards celebrated excellence in business case study authorship.

‘Netflix Goes to Bollywood’, a case co-authored by Stefano Turconi and Donald N Sull of MIT Sloan School of Management, won the Centre’s open case category. The winning case in each category is the one that achieves the highest growth in popularity worldwide, based on the number of individual organisations who order and teach the case during the year.

Stefano put the case study’s popularity down to the fact that it addressed an issue that many leaders face: how organisations execute their strategy to achieve the best possible result.

“Although Netflix is one of the most successful companies of our time, it is not obvious how it should adapt its strategy and culture to thrive in the hyper-competitive Indian entertainment market,” he said.

“We hear that the open-ended and data-driven nature of this case makes for an engaging class discussion.”

He said key to producing a good case was familiarity with the subject.

“Immerse yourself in the subject you want to document, ideally long before you start writing the case. Explore the subject from a variety of angles until you identify a framing that resonates with you and your target audience.

“And don’t be afraid to share your interim findings with colleagues and students. Exposing your work to criticism early in the process will save time - and unwanted surprises - later in the process.”

The case method is used by business schools around the world to bring lessons from the classroom to life for students and professionals. Through their exploration of real-world business scenarios and challenges faced by organisations and their leaders, case studies provide valuable context and insight that puts theory into practice.

‘Netflix Goes to Bollywood’ is available from The Case Centre.