Precious time and company freedom is being wasted by start-ups who only set their sights on venture capital for funding.
Today’s idea that a business idea plus venture capital equals instant riches might be misguided. While many start-ups overlook it, the customer is still king and in more ways than one. Getting cash from customers to support a business is extremely helpful. It eliminates the need to spend precious time attracting investment dollars which are hard to come by these days and investors often want control in exchange for their financial support which doesn’t always align with the founders’ vision for the company or their customers’ interests.
In my latest edition of The New Business Road Test I identify five customer-funded business models.
Customers are the key to a company’s success and by involving them from the start of an entrepreneurial venture it can help to work out the kinks and improve the business for future growth. In my analysis, the companies that had customer-funded businesses shared two attributes. They required little to no external capital to get started and having proven their concept to existing customers all of the businesses raised institutional capital eventually and on much better terms!
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