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Case studies are used extensively in our entrepreneurship courses, enabling you to learn from the experiences of entrepreneurs and to anticipate the critical decisions faced by any new venture in its formative stages.


Many of these case studies are written by our faculty and are available for anyone to use for a small fee. Please email us at innovation@london.edu  for more information.

Costa Coffee: Project Marlow

07 Aug 2014

"Saving the World from Mediocre Coffee"

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Inside the investor's mind

07 Jun 2014

An unexpected need for further investment before the device was market ready put Mayes' powers of persuasion to the test

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Maximising value

07 Apr 2014

Requesting a sum of £1.5m from Infinitesima’s existing investors, Lyons questioned whether this was actually the best way to maximise value.

Read now

What makes a viable business

07 Feb 2014

Despite initial success, and indications of enthusiasm from investors, Navarro's business had not grown at the rate she wanted.

Read now

Decision making in the face of uncertainty

07 Nov 2013

After nine years of providing engineering services, QuEST was on the cusp of establishing a manufacturing division that would require major investment for many years to come

Read now

Sell up or stock up?

07 Sep 2013

Should Miller and Turner take the possibility of €1.9 million in profits or continue to try to build their business as a service proposition?

Read now

Making the cut

07 Aug 2013

Mukesh Bansal was about to make a presentation he had spent ten years preparing for...

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Dealing with internal conflict

08 Jul 2013

Simon and his business partners built a successful freight forwarding business but after ten years there became a need to restructure the company

Read now

Putting the market to the test

07 Jun 2013

Retailers’ loyalty programmes had grown far beyond their early origins into a burgeoning phenomenon and smartphone usage was on the rise globally

Read now

Costa Coffee: Project Marlow

07 Aug 2014

"Saving the World from Mediocre Coffee"

Read now

Inside the investor's mind

07 Jun 2014

An unexpected need for further investment before the device was market ready put Mayes' powers of persuasion to the test

Read now

Maximising value

07 Apr 2014

Requesting a sum of £1.5m from Infinitesima’s existing investors, Lyons questioned whether this was actually the best way to maximise value.

Read now

What makes a viable business

07 Feb 2014

Despite initial success, and indications of enthusiasm from investors, Navarro's business had not grown at the rate she wanted.

Read now

Decision making in the face of uncertainty

07 Nov 2013

After nine years of providing engineering services, QuEST was on the cusp of establishing a manufacturing division that would require major investment for many years to come

Read now

Sell up or stock up?

07 Sep 2013

Should Miller and Turner take the possibility of €1.9 million in profits or continue to try to build their business as a service proposition?

Read now

Making the cut

07 Aug 2013

Mukesh Bansal was about to make a presentation he had spent ten years preparing for...

Read now

Dealing with internal conflict

08 Jul 2013

Simon and his business partners built a successful freight forwarding business but after ten years there became a need to restructure the company

Read now

Putting the market to the test

07 Jun 2013

Retailers’ loyalty programmes had grown far beyond their early origins into a burgeoning phenomenon and smartphone usage was on the rise globally

Read now