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Professor of Marketing
BCom MCom (Auckland) MA PhD (Pennsylvania)
Professor Bruce Hardie joined London Business School in 1994. His primary research and teaching interests focus on customer and marketing analytics.
His early research focused on the development of methods for new product sales forecasting and marketing mix analysis. Much of his current work focuses on the development of tools for customer analytics.
Professor Hardie holds BCom and MCom degrees from the University of Auckland (New Zealand), and MA and PhD degrees from the University of Pennsylvania.
2022
Hardie B G S; Sen S; Fader P
In: The History of Marketing Science. 2nd Ed. Winer R & Neslin S (Eds.), pp. 199-251.
2021
Ascarza E; Ross M; Hardie B G S
Harvard Business Review 2021 Jul/Aug Vol 99:4 p 48-54
2019
Fader P S; Hardie B G S; McCarthy D; Vaidyanathan R
American Statistician 2019 Vol 73:3 p 288-295
2018
Ascarza E; Neslin SA; Netzer O; Anderson Z; Fader PS; Gupta S; Hardie BGS; Lemmens A; Libai A; Neal D; Provost F; Schrift R
Customer Needs and Solutions 2018 Vol 5:1-2 p 65-81
Ascarza E; Netzer O; Hardie B G S
Marketing Science 2018 Vol 37:1 p 54-77
2017
Ascarza E; Fader P S; Hardie B G S
in Wierenga B & Van der Lans, R (eds.), Handbook of marketing decision models, 2nd ed Springer, 2017
McCarthy D M; Fader P S; Hardie B G S
Journal of Marketing 2017 Vol 81:1 p 17-35
2016
Jerath K; Fader P S; Hardie B G S
European Journal of Operational Research 2016 Vol 249:1 p 340-350
2015
Fader P S; Hardie B G S
in Kumar V, Denish S (eds), Handbook of research on customer equity in marketing, Edward Elgar Publishers, p 77-100
2014
Fader P S; Hardie B G S; Subrata S
in Winer R A & Neslin S A (eds), The History of Marketing Science, World Scientific Publishing, p 165-205, 2014
2013
Ascarza E; Hardie B G S
Marketing Science 2013 Vol 32:4 p 570-590
2012
Chylinski M B; Roberts J H; Hardie B G S
Marketing Science 2012 Vol 31:4 p 549-566
2011
Kinshuk J; Fader P S; Hardie B G S
Marketing Science 2011 February Vol 30:5 p 866-880
2010
Bijmolt T H A; Leeflang P S H; Block F; Eisenbeiss M; Hardie B G S; Lemmens A; Saffert P
Journal of Service Research 2010 August Vol 13:3 p 341-356
Fader P S; Hardie B G S; Shang J
Marketing Science 2010 November-December Vol 29:6 p 1086-1108
Fader P S; Hardie B G S
Marketing Science 2010 Vol 29:1 p 85-93
2009
Fader P S; Hardie B G S
Journal of Interactive Marketing 2009 January Vol 23:1 p 61-69
2007
Fader P S; Hardie B G S; Jerath K
Journal of Interactive Marketing 2007 Summer Vol 21 p 55-71
Fader P S; Hardie B G S
Journal of Interactive Marketing 2007 Winter Vol 21 p 76-90
2006
Gupta S; Hanssens D; Hardie B G S; Kahn W; Kumar V; Lin N; Ravishankar N; Sriram S
Journal of Service Research 2006 November Vol 9 p 139-155
2005
Danaher P J; Hardie B G S
American Statistician 2005 Nov Vol 59:4 p 282-286
Fader P S; Hardie B G S; Lee K L
Marketing Science 2005 Spring Vol 24:2 p 275-286
Fader P S; Hardie B G S; Lee K L
Journal of Marketing Research 2005 Nov Vol 42:4 p 415-430
Fader P S; Hardie B G S
Applied Stochastic Models in Business and Industry 2005 Jul-Oct Vol 21:4/5 p 461-473
2004
Fader P S; Hardie B G S; Huang C-Y
Marketing Science 2004 Winter Vol 23 p 50-65
2003
Fader P S; Hardie B G S; Zeithammer R
Journal of Forecasting 2003 Aug Vol 22:5 p 391-410
2002
Fader P S; Hardie B G S
European Journal of Operational Research 2002 Vol 139:3 p 682-687
Bradlow E T; Hardie B G S; Fader P S
Journal of Computational and Graphical Statistics 2002 Vol 11:1 p 189-201
2001
Hardie B G S; Fader P S
Interfaces 2001 May/Jun Vol 31:3 Pt 2 p S94-S107
Danaher P J; Hardie B G S; Putsis W P
Journal of Marketing Research 2001 Nov Vol 38:4 p 501-514
2000
Fader P S; Hardie B G S
Journal of Applied Statistics 2000 Vol 27:8 p 953-964
1998
Hardie B G S; Fader P S; Wisniewski M
Journal of Forecasting 1998 Jun-Jul Vol 17 p 209-229
1996
Fader P S; Hardie B G S
Journal of Marketing Research 1996 Nov Vol 33:4 p 442-452
Hardie B G S ; Robertson T S; Ross W T
Marketing Letters 1996 Oct Vol 7:4 p 355-369
1993
Hardie B G S; Johnson E J; Fader P S
Marketing Science 1993 Fall Vol 12:4 p 378-394
2016
McCarthy D M; Fader P S; Hardie B G S
Social Sciences Research Network
Our teaching offering is updated annually. Faculty and programme material are subject to change.