Bruce Hardie
Professor of Marketing
BCom MCom (Auckland) MA PhD (Pennsylvania)
Bruce Hardie is Professor of Marketing at London Business School. His primary research and teaching interests focus on customer and marketing analytics.
His early research focused on the development of methods for new product sales forecasting and marketing mix analysis. Much of his current work focuses on the development of tools for customer analytics.
Bruce holds BCom and MCom degrees from the University of Auckland (New Zealand), and MA and PhD degrees from the University of Pennsylvania.
Professional experience
Professor of Marketing, London Business School
Teaching portfolio
Our teaching offering is updated annually. Faculty and programme material are subject to change.