Stephen Anderson-Mcdonald
Assistant Professor of Marketing, Stanford Graduate School of Business
Stephen's research focuses on the role of marketing, finance and entrepreneurship in emerging markets. In particular, he is interested in interventions or programs that can enhance the business practices and performance of entrepreneurs running micro and small businesses.
His work uses randomised-controlled trials to rigorously evaluate what works (or doesn't work) in stimulating private enterprise development and filling in the 'missing middle' of SMEs in developing countries.
