Page last updated: 06 July 2018
We’ve created this policy, which covers how we collect, use, disclose, transfer and store your data.
It also relates to us using any personal information that you provide by phone, SMS, email, in letters and other correspondence, and in person.
We’re a graduate business school established in the UK by Royal Charter (RC 000721). Founded in 1964, we are a member institution of the University of London.
When saying “we”, “our” or “LBS”, we’re referring to London Business School.
Our registered office is:
London Business School
Sussex Place, Regent’s Park
London, NW1 4SA
The Data Controller is London Business School and our registration number in the Data Protection Register is Z8182937.
We may receive your personal information when you: participate in, access or sign up to any of our services, activities or online content – such as newsletters, competitions, live chats and webinars – phone or email us, vote, donate money to LBS, reserve a place at an event, apply for one of our programmes or create an account on our website.
Please note that we may need additional, sometimes sensitive, personal information from you such as ethnic origin or health (e.g. if you're applying to join one of our programmes or applying for a job). In these circumstances, we’ll explain further why we’re collecting your information and how we’ll use it. Be aware that sensitive personal information may also be known as ‘special categories of personal information’ in some policies you read about data protection.
What types of personal data do we collect?
Further details on the information that we collect about our Alumni can be found here.
When providing personalised services, we may ask your permission to review third-party data about you, such as your Twitter or Facebook feeds, to get to know you better and to provide more effective personalisation.
Some of our services enable you to sign-in via a third-party service, such as LinkedIn. If you choose to sign-in via a third-party app, you will be presented with a dialog box asking for your permission to allow LBS to access your personal information (e.g. your full name, email address and any other information you have made publicly accessible). Please note that any information not required by the particular service you have opted to use won’t be retained by LBS.
By accessing our websites you understand that your personal information may be collected, stored, used and shared by us for any of the following purposes:
We may ask for consent to send you marketing communications about our products and services. You’ll be able to opt of these communications at any point by selecting the ‘opt out’ option at the bottom of each email we send you.
Whenever processing data for these purposes, we’ll ensure we always keep your personal data rights in high regard and take account of them. You have the right to object to this processing if you wish. See section 9 for more details. Please bear in mind that if you object, this may affect our ability to carry out the tasks, mentioned above, for your benefit.
We’ll notify you before using your personal information for any other means.
We will hold your personal information on our systems for as long as necessary for the relevant activity, or as long as is set out in any relevant contract you hold with LBS.
If you’ve indicated an interest in taking one of our programmes, we’ll retain your data for a period of two years from the point that you last engage with us.
Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.
However, we will normally collect personal information from you only (i) where we have your consent to do so, (ii) where we need the personal information to perform a contract with you, or (iii) where the processing is in our legitimate interests and not overridden by your rights. In some cases, we may also have a legal obligation to collect personal information from you.
If we ask you to provide personal information to comply with a legal requirement or to perform a contract with you, we’ll make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as the possible consequences if you do not provide your information).
Similarly, if we collect and use your personal information in reliance on our legitimate interests (or those of any third party), we’ll make clear to you at the relevant time what those legitimate interests are.
We offer regular emails to let you know about our products and services and to inform you of the latest LBS research and insights. We may also invite you to take part in surveys about our products and services or issues affecting LBS.
LBS may personalise the message content based on any information you provide to us and your use of our platforms.
You can update your communications preferences and stop receiving any future emails at any time by following the convenient links located at the bottom of our emails. Requests submitted in this manner are processed and effective immediately.
If you believe you have received unwanted, unsolicited emails sent by or purporting to be from LBS, please forward a copy of that email with your comments to our Data Protection Officer firstname.lastname@example.org for review.
Occasionally, we may contract a third party to communicate on our behalf to the third-party's contacts. We don’t collect your email address or contact information from this third party, and we don’t have access to their mailing list.
Depending on the nature of the third-party mailing, we may, in order to comply with applicable laws, provide the third party with a suppression list of contacts to exclude from their list. The third party doesn’t have permission to keep or market to contacts this list, or to use it in any way other than as a suppression list for a mailing they’re providing on our behalf.
Apart from meeting the needs of your request, we’ll never share or sell your data to third parties to use for their own purposes unless we’re required to do so by law. For example, we’d do this when receiving a court order or for the purposes of prevention of fraud or other crime.
Your information may be shared with our educational partners where necessary to provide you with a service you’ve requested. This would happen when, for example, you request information for or apply to join one of our partnership degree programmes (e.g. EMBA-Global Americas & Europe, EMBA-Global Asia, or Global Masters in Management). When doing this, we’ll provide further information at the time of collecting your information.
List of our degree programme partners:
EMBA-Global Americas & Europe programme
- Columbia Business School, Columbia University in the City of New York, 3022 Broadway, New York, NY10027, USA
EMBA-Global Asia programme
- Columbia Business School, Columbia University in the City of New York, 3022 Broadway, New York, NY10027, USA
- The University of Hong Kong, Pokfulam, Hong Kong.
Global Masters in Management programme
School of Management, Fudan University. 670 Guoshun Rd, WuJiaoChang, Yangpu Qu, Shanghai Shi, China, 200433.
LBS sometimes uses third parties to process your information on our behalf, for example to provide services or analysis. We require these third parties to comply strictly with your instructions and that they don’t use your personal information for their own business purposes, unless you have explicitly consented to them using your personal information in this way.
Although most of the information we store and process stays within the UK, some information may be transferred to countries outside the European Economic Area (EEA). This may occur if, for example, one of our partner’s servers are located in a country outside the EEA. These countries may not have similar data protection laws to the UK; however, we’ll take steps to make sure they provide an adequate level of protection in accordance with UK data protection law. By submitting your personal information to us you agree to this transfer to or storing or processing of data at a location outside the EEA.
We may use information which we hold about you to show you relevant advertising on third-party sites (e.g. Facebook, Google, Instagram, and Twitter). If you don’t want to be shown targeted advertising messages from LBS, some third-party sites allow you to request that you don’t see messages from specific advertisers on that site in future.
You have following rights:
What is a Cookie?
A cookie is a small amount of data, which often includes a unique identifier that is sent to your computer, tablet or mobile phone (all referred to here as a "device") web browser from a website's computer and is stored on your device's hard drive.
Each website can send its own cookie to your web browser if your browser's preferences allow it. Many websites do this whenever a user visits their website in order to track online traffic flows. Similar technologies are also often used within emails to understand whether the email has been read or if any links have been clicked. If you continue without changing your settings, we’ll assume you’re happy to receive all cookies on the LBS website.
On LBS websites, cookies record information about your online preferences and allow us to tailor our websites to your interests.
Information supplied by cookies can help us to understand the profile of our visitors and help us to provide you with a better user experience. It also helps us recognise when you’re signed in to your LBS account and to provide a more personalised experience. For example, if on a previous visit you went to our faculty research pages, we might find this out from your cookie and highlight faculty research information on your second and subsequent visits. LBS uses this type of information to help improve the services it provides to its users.
Third-party cookies in embedded content on LBS pages
Please note that during your visits to LBS websites, you may notice some cookies that aren’t related to LBS.
We sometimes embed content from social media and other third-party websites. These may include YouTube, Twitter, Facebook and SoundCloud. As a result, when you visit a page containing such content, you may be presented with cookies from these websites and these third-party cookies may track your use of the LBS website. LBS doesn’t control the dissemination of these cookies and you should check the relevant third party's website for more information. If you continue without changing your settings, we'll assume you’re happy to receive all cookies on the LBS website. However, you can find out about changing your cookie settings here.
Where LBS embeds content from social media and other third-party websites, some websites may use Google Analytics to collect data about user behaviour for their own purposes. LBS doesn’t control this. For more information, see the Google webpage “How Google uses data when you use our partners’ sites or apps”
LBS cookies and how to reject cookies
It’s important to note that if you change your settings and block certain cookies, you won’t be able to take full advantage of some of our services’ features – and we might not be able to provide some features you have previously chosen to receive.
Other information collected from web browsers
Your web browser may also provide LBS with information about your device, such as an IP address and details about the browser you’re using. We use information provided by your browser or by the link that you’ve clicked to understand the webpage that directed you to LBS and this may be captured by performance cookies.
When you download or use LBS apps on your mobile device, information may be accessed from or stored on your device. Most often this is used in a similar way to a web browser cookie, by enabling the app to ‘remember’ you or provide you with the content you have requested.
Your web browser or device may also provide LBS with information about your device, such as a device identifier or IP address. Device identifiers may be collected automatically, such as the device ID, IP address, MAC address, IMEI number and app ID (a unique identifier relating to the particular copy of the app you’re running).
When signing in to a LBS app, your sign-in details may be stored securely on the device you’re using, so you can access other LBS apps on the same device without needing to enter your sign-in details again.
If you have any concerns about any information that might be accessed from or stored on your device by LBS, you may wish to only access LBS content through a web browser and review your web browser settings. See our cookie notice for more information.
If you post or send content which may reasonably be deemed to be offensive, inappropriate or objectionable anywhere on or to LBS websites or social media channels, or otherwise engage in any disruptive behaviour on any LBS service, we may remove such content.
Where LBS reasonably believes that you are in breach of any applicable laws, we may disclose your personal information to relevant third parties, including law enforcement agencies or your internet provider. LBS would only do so in circumstances where such disclosure is permitted under applicable laws, including data protection law.
The Data Protection Officer
London Business School
Regent's Park, London, NW1 4SA, United Kingdom,