What does AI mean for the future of digital marketing?
How can businesses thrive as AI, automation, and data reshape digital marketing? Experts reveal strategies for staying ahead
The digital marketing landscape is evolving at an unprecedented pace, with AI, automation, and data-driven strategies redefining how brands connect with consumers. How can businesses adapt and stay ahead in this rapidly changing environment?
Listen as host Dean Sergei Guriev is joined by Xu Zhang, Assistant Professor of Marketing, and Alex Schultz, CMO & VP of Analytics at Meta, to explore the next evolution of digital marketing. Together, they break down the key strategies businesses need to embrace to become AI-ready, from leveraging predictive analytics to overcoming data fragmentation.
Our guests share best practices, discuss the challenges of AI adoption, and highlight the ethical considerations of automation in marketing. Listeners will gain a deeper understanding of how AI-driven search, hyper personalisation, and advanced marketing measurement are reshaping the industry. Plus, we explore what the future holds, including new skills, inclusive marketing, and the evolving role of AI in customer engagement.
Whether you're a marketing leader, business strategist, or just curious about the next big shift in digital marketing, this episode offers a practical roadmap for navigating the AI revolution.
Listen to the full podcast on Spotify:
