Xu Zhang

Assistant Professor of Marketing

BSc (Tsinghua) BA (Peking) PhD (Michigan)

Dr Xu Zhang’s research focuses on examining business strategies and understanding consumer behaviour in a variety of online platform markets, such as e-commerce platforms, healthcare platforms and crowd-sourced review platforms.

In particular, she investigates how different pricing strategies and market mechanisms affect market efficiency, business profits and social welfare.

Dr Zhang has a PhD from the University of Michigan, a BSc from Tsinghua University and a dual BA from Peking University.

  • Examining business strategies
  • Understanding consumer behaviour
  • Pricing strategies
  • Market mechanisms


Brighter prospects? Assessing the franchise advantage using census data

Lafontaine F; Zapletal M; Zhang X

Journal of Economics and Management Strategy 2019 Summer Vol 28:2 p 175-197


'Meet Me Halfway': The Value of Bargaining

Zhang X; Manchanda P; Chu J

Social Sciences Research Network

Teaching portfolio

Our teaching offering is updated annually. Faculty and programme material are subject to change.


Core courses

  • Marketing l
  • Marketing ll