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Xu Zhang
Assistant Professor of Marketing
BSc (Tsinghua) BA (Peking) PhD (Michigan)
Dr Xu Zhang’s research focuses on examining business strategies and understanding consumer behaviour in a variety of online platform markets, such as e-commerce platforms, healthcare platforms and crowd-sourced review platforms.
In particular, she investigates how different pricing strategies and market mechanisms affect market efficiency, business profits and social welfare.
Dr Zhang has a PhD from the University of Michigan, a BSc from Tsinghua University and a dual BA from Peking University.
- xzhang@london.edu
- +44 (0)20 7000 8062
- Xu Zhang CV
- Examining business strategies
- Understanding consumer behaviour
- Pricing strategies
- Market mechanisms
2019
Brighter prospects? Assessing the franchise advantage using census data
Lafontaine F; Zapletal M; Zhang X
Journal of Economics and Management Strategy 2019 Summer Vol 28:2 p 175-197
2018
'Meet Me Halfway': The Value of Bargaining
Zhang X; Manchanda P; Chu J
Social Sciences Research Network
Teaching portfolio
Our teaching offering is updated annually. Faculty and programme material are subject to change.
Core courses
- Marketing l
- Marketing ll