Assistant Professor of Marketing
BSc (Tsinghua) BA (Peking) PhD (Michigan)
Dr Xu Zhang’s research focuses on examining business strategies and understanding consumer behaviour in a variety of online platform markets, such as e-commerce platforms, healthcare platforms and crowd-sourced review platforms.
In particular, she investigates how different pricing strategies and market mechanisms affect market efficiency, business profits and social welfare.
Dr Zhang has a PhD from the University of Michigan, a BSc from Tsinghua University and a dual BA from Peking University.
Our teaching offering is updated annually. Faculty and programme material are subject to change.