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Assistant Professor of Marketing
BSc (Tsinghua) BA (Peking) PhD (Michigan)
Dr Zhang’s research focuses on examining business strategies and understanding consumer behaviour in a variety of digital platform markets, including e-commerce markets, freelancer markets, online travel markets, and healthcare markets. In particular, she investigates how different marketing strategies and market mechanisms affect market efficiency, business profits and social welfare.
Dr Zhang graduated Magna Cum Laude from Tsinghua University, majoring in Automation and holds a dual BA in Economics from Peking University and a Ph.D. in Business Economics from University of Michigan. She teaches on the Master in Management Core Marketing courses and the PhD seminar on Empirical Marketing Models at LBS.
2019
Lafontaine F; Zapletal M; Zhang X
Journal of Economics and Management Strategy 2019 Summer Vol 28:2 p 175-197
2020
Zhang X; Manchanda P; Chu J
Social Sciences Research Network
Lambrecht A; Tucker C E; Zhang X
Social Sciences Research Network
Our teaching offering is updated annually. Faculty and programme material are subject to change.
A key part of our Masters programmes curriculum.
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