Xu Zhang
Assistant Professor of Marketing
BSc (Tsinghua) BA (Peking) PhD (Michigan)
Dr Zhang’s research focuses on examining business strategies and understanding consumer behaviour in a variety of digital platform markets, including e-commerce markets, freelancer markets, online travel markets, and healthcare markets. In particular, she investigates how different marketing strategies and market mechanisms affect market efficiency, business profits and social welfare.
Dr Zhang graduated Magna Cum Laude from Tsinghua University, majoring in Automation and holds a dual BA in Economics from Peking University and a Ph.D. in Business Economics from University of Michigan. She teaches on the Master in Management Core Marketing courses and the PhD seminar on Empirical Marketing Models at LBS.
- xzhang@london.edu
- +44 (0)20 7000 8062
- Xu Zhang CV
- Examining business strategies
- Understanding consumer behaviour
- Pricing strategies
- Market mechanisms
2019
Brighter prospects? Assessing the franchise advantage using census data
Lafontaine F; Zapletal M; Zhang X
Journal of Economics and Management Strategy 2019 Summer Vol 28:2 p 175-197
2020
'Meet Me Halfway': The Costs and Benefits of Bargaining
Zhang X; Manchanda P; Chu J
Social Sciences Research Network
TV Advertising and Online Sales: The Role of Inter-Temporal Substitution
Lambrecht A; Tucker C E; Zhang X
Social Sciences Research Network
Teaching portfolio
Our teaching offering is updated annually. Faculty and programme material are subject to change.
-
Masters Degrees core courses
A key part of our Masters programmes curriculum.
View courses Show lessShow less-
Marketing ll
View business situations from a marketing angle, important not just for a career in
-
Marketing ll
-
Show less
-
Analytical and Empirical Marketing Models
Analytical Marketing Models
-
Analytical and Empirical Marketing Models