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Assistant Professor of Marketing
BSc (Tsinghua) BA (Peking) PhD (Michigan)
Xu Zhang explores the effects of marketing strategies in digital platform markets, including e-commerce, freelance, online travel, healthcare, and NFT. Specifically, her research focuses on how pricing and advertising strategies affect market efficiency, business profits, and consumer welfare. Her work has been published in journals such as Marketing Science and the Journal of Economics & Management Strategy. She is an editorial board member of Marketing Science.
Xu collaborates with a variety of companies around the world for her research. She holds a Ph.D. in Business Economics from the University of Michigan. She has taught Digital Marketing elective, Empirical Marketing Models PhD seminar, and Marketing core at LBS. She was the runner-up for LBS’s Best Teacher Award in MiM 2021.
2021
Zhang X; Manchanda P; Chu J
Marketing Science 2021 Vol 40:6 p 1009-1216
2019
Lafontaine F; Zapletal M; Zhang X
Journal of Economics and Management Strategy 2019 Summer Vol 28:2 p 175-197
2022
Bairathi M; Zhang X; Lambrecht A
Social Sciences Research Network
2021
Zhang X; Chu J; Manchanda P
Social Sciences Research Network
2020
Lambrecht A; Tucker C E; Zhang X
Social Sciences Research Network
Our teaching offering is updated annually. Faculty and programme material are subject to change.
Optional courses providing a deep dive into specialist areas.
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