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Navigate the entire deal cycle for fast-growth business

Whether you are a high-potential entrepreneur seeking venture capital or an angel, VC or PE investor eager to maximise returns on your investment – learn how to create the best conditions for financing high-growth entrepreneurial businesses.

On this unique programme, led by Professor John Mullins and Martyn Williams, you will collaborate with experienced entrepreneurs and investors and learn how to navigate each stage of the deal cycle, from both sides of the deal table.


There is no textbook for this programme – because no two deals are the same. Instead you will learn from a carefully honed series of inspiring real-world case studies taught by faculty who are experienced entrepreneurs and investors with a history of success in their own right.

Why choose this programme?


  • The practical, case-study led nature of this programme enables you to apply what you’ve learned to your own business needs. You’ll examine actual deals – some successful, some not – to truly understand what success looks like.

  • You will boost your confidence to do business in different cultures and markets. Surrounded by an internationally diverse class of entrepreneurs and investors you’ll unpick actual deals from around the world.

  • You will build lasting and valuable networks and enhance future deal flow through a wider and more dynamic business network.

  • The programme takes place in the heart of London, a creative, commercially-driven city that is a living lesson for entrepreneurs and investors alike. Meet guest speakers and leverage the global networks only London can bring.

The Customer-Funded Business


Becoming an entrepreneur is difficult. Raising capital to fund your entrepreneurial journey is even more challenging.


In his new book 'The Customer-Funded Business', and in his Coursera MOOC, ‘How to Finance and Grow your Startup – Without VC’, Professor John Mullins examines some of the limitations of venture capital and offers five proven, time-tested methods of getting your customers to fund your business.


Download exclusive chapter.

Key details

  • Duration: 5 days
  • Next start: 13 Nov 2017
  • Fees: £6,900
  • Location: London
  • Next programme dates:

    • 13 - 17 Nov 2017

    • 12 - 16 Nov 2018*

    *Fees for programmes starting in 2018 are: £7,300

Contact us

Contact David Ratcliffe, Programme Associate.


Tel: +44 (0)20 7000 7051