TED website honour for Kumar

A talk by Professor Nirmalya Kumar from this year’s TEDxLondonBusinessSchool has been selected by TED to feature on its homepage.

The Professor of Marketing and Co-Director, Aditya Birla Centre, addressed the audience on the topic of ‘India’s Invisible Innovation’.

Described as “the ultimate brain spa” by attendees, TED has made its name through its accessible, fast-paced conferences, where influential speakers deliver a talk within a short time limit. It is not unusual for around 50 speakers to talk over a four-day period.

Ira Dubinsky, MBA student and Chair, TEDxLondonBusinessSchool 2013, said: “This is a huge achievement, as it provides amazing exposure for the event and the School to a global audience.

“TED.com is one of the most popular websites in the world with millions of visitors every day. This is the first time a talk from TEDxLBS has been featured in this way.”

Within only 24 hours on TED.com, Professor Kumar’s talk had already had 32,000 views and 1,000 likes. Take a look at the video here.

“As a fan of TED, I am pleased to be featured on the website,” Professor Kumar added. “TED seems to have a unique capability to attract the online audience that is curious about ideas. The feedback and questions from those who have emailed me has been thought provoking.”