London conference highlights how AI is transforming modern business

The annual AI In Business Conference drew 400 industry leaders and technology strategists to London’s Mercure Hotel (20 Nov) for a day of topical insights into the evolving world of enterprise AI. Designed as a flagship event for professionals working across technology, innovation and strategy, the conference in alignment with the Digital Transformation conference, offered delegates a deep dive into the latest industry trends, practical applications and adoption strategies shaping AI in the business landscape.

A highlight of the event was a keynote delivered by London Business School’s Associate Professor, Nitish Jain who explored the critical topic of GenAI hallucinations. The session provided a thought-provoking look at the causes, risks and mitigation strategies surrounding hallucination in generative AI applications, an issue growing increasingly relevant as organisations expand their GenAI initiatives.

Associate Professor Jain tackled a question weighing on many business leaders; “How can we harness the power of Gen AI without falling prey to its hallucinations?” He answered it through his ‘Generation versus Evaluation’ framework, emphasising the need for clever, context aware evaluation. “When we ‘evaluate’ wisely, the ‘generative’ becomes a genie that delivers, not deceives.”

Throughout the day, delegates listened to a diverse roster of technology leaders representing multiple sectors. Speakers were tasked with sharing real-world insights and experiences from the front lines of AI implementation, helping attendees understand what successful enterprise AI adoption looks like in practice.

Chris Towers, AI In Business conference organiser, said: “Our goal this year was to bring together the brightest minds in technology and strategy to cut through the hype and focus on real, actionable AI innovation. The energy in the room showed just how committed organisations are to understanding and adopting AI responsibly and effectively. We were delighted to welcome an esteemed London Business School faculty to address delegates.”

The programme featured a dynamic mix of keynote presentations, stage interviews, panel discussions and networking opportunities. From discussions around governance and scalability to practical demonstrations of AI-driven innovation, the event offered a comprehensive overview of the opportunities and challenges facing businesses today.

With Generative AI’s influence continuing to accelerate, the AI in Business conference confirmed its place, as an essential gathering for those looking to stay ahead of the curve in enterprise strategy and technology transformation.