AI’s innocence lost: why Michael Jacobides says the AI gold rush must face reality
Why the AI boom is about to get real
In a sharp new piece for Sifted - AI’s innocence lost: How capital will force us to get real about value - London Business School’s own Michael G. Jacobides lays out a compelling wake-up call for the AI world.
He argues that the frenzy of capital inflows and eyebrow-raising valuations can’t be justified by capability alone. Sooner or later, businesses and markets will have to answer the fundamental questions of who pays, how much and for what. Drawing on his research and deep experience in industry evolution and ecosystems, Jacobides predicts uneven value creation, organisational reckonings and a shift toward monetisation that will reshape where AI’s true value lies.
His insight elevates the conversation beyond hype, spotlighting the real strategic and economic stakes for firms, investors and leaders in a rapidly maturing AI landscape.
The full Sifted article, AI’s innocence lost: How capital will force us to get real about value, can be read here