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Maxima Bachmaier (she/her)

Education: Bachelors, University College London (UCL) and University of the Arts London, UK; graduated in 2024

Subject: Psychology, Languages and Communications

Sector(s) of interest: Marketing, Strategy, Retail & Luxury, Consumer Goods

My greatest challenge when I applied to business school: Preparing the application as best as I could.

About me: I am originally from Austria but have lived in London for four years. I have completed two undergraduate degrees: a BA in Fashion Marketing at UAL and a BSc in Psychology and Language Sciences at UCL. During my undergraduate journey, I built up a diverse skillset in marketing, communications and languages, which I am now seeking to strengthen through a solid business and management programme at LBS.

My professional aspiration is to work in a strategic marketing or communications role where I can drive a sustainable, positive impact for businesses and beyond. As co-founder of a vegan sub-brand and prior manager of a CSR communication project, I am passionate about leading change within the retail and consumer goods industry. At LBS, I am actively involved in the Retail & Luxury Club, the Marketing & Strategy Club and the Social Impact Club. Feel free to connect with me on LinkedIn if you have shared interests and would like to learn more about these industries.

Three topics I can be approached for: Marketing; Retail & Luxury industry; sustainability.

Email: mbachmaier.mim2025@london.edu

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