Why gender diversity initiatives aren't working as expected
Despite major investment in gender diversity initiatives, progress toward closing the gender gap has slowed.
In this video, Elinor Flynn, Associate Professor of Organisational Behaviour at London Business School, explains research exploring how people’s beliefs about why the gender gap persists shape their support for diversity initiatives.
The findings show that when inequality is seen as the result of women’s personal choices, support for organisational action drops sharply — even though those choices are often shaped by structural constraints. The research highlights why changing the narrative around gender inequality is critical for meaningful progress.
Despite major investment in gender diversity initiatives, progress toward closing the gender gap has slowed.
In this video, Elinor Flynn, Associate Professor of Organisational Behaviour at London Business School, explains research exploring how people’s beliefs about why the gender gap persists shape their support for diversity initiatives.
The findings show that when inequality is seen as the result of women’s personal choices, support for organisational action drops sharply — even though those choices are often shaped by structural constraints. The research highlights why changing the narrative around gender inequality is critical for meaningful progress.

