Master the principles of design thinking to ignite, manage and sustain innovation in today's Gen AI and digital-first environment.
Drive transformational change. Understand your organisation and customers’ needs with a digital first approach. Generate creative, optimal outcomes using gen AI as your innovation partner.
Define your own innovation challenge and solve it with design thinking principles.
on average
Attendees include:
C-suite and General Management Executives
Mid-level Functional Managers
Consultants
Entrepreneurs, Owners and Founders
Redefine your approach with the latest design thinking principles.
Module 1 | The innovation imperative
You will become conversant in the why, what, and how of innovation, learning the basic principles of innovation, why it’s necessary to your success and what form it takes.
We look at major forces shaping our world highlighting the potential of Gen AI as a game changing force.
Module 2 | Identifying customer needs
Master the key principles of design thinking, trying out its techniques and tools to help you make it real.
Learn to use Generative AI as a tool to support empathy and insight generation in the design thinking process.
Combine digital ethnography and behavioural data with traditional qualitative research for comprehensive user understanding.
Module 3 | Defining your innovation challenge
Developing a Point of View of the Future from trends to Gen AI tools.
Scope challenges effectively by integrating AI's impact on changing work environments.
Learn to frame your challenges in a way that reveals answers, not just obstacles.
Module 4 | Generating ideas
Begin to connect ideas to your challenge, develop new models of thinking and consider multiple perspectives.
Explore opportunities with Generative AI as a creative thought partner during ideation sessions enhanced with contemporary case studies to inspire innovative thinking.
Enhance your personal creativity with a rich array of techniques you can immediately apply to generate fresh ideas.
Module 5 | Prototyping & developing ideas
Explore prototyping your concept in an easy and low-risk way.
Understand the techniques for selecting the most promising ideas and developing them further and discover how to design and run an experiment.
Implement lightweight AI tools for faster design iteration and feedback gathering.
Module 6 | Making it happen
Taking a broader perspective, you will consider the tactics needed to gain support from those inside and outside your business, while learning how to help others develop their own innovation ideas.
Analyse relevant case studies aligned with your specific industry interests and challenges and develop implementation roadmaps using insights from leading innovators.
This programme can also be taken as part of the Certificate in Management. Enhance your leadership approach, hone your business skills and curate your own curriculum with a blend of online and in-person learning.
Submit your application through our online application form.
Not ready to apply yet? Reserve a place
The fee for the programme is £2,095.*
We offer a 25% discount for London Business School Alumni and for those who have completed four eligible Certificate in Management or Certificate in Finance programmes.
For more information on what the programme fee covers, please speak to our Client Relationship Manager.
*Fees are subject to change.
