Richard Hytner SLN2003

Leadership Coach

Richard Hytner SLN2003 founded the creative management consultancy beta baboon in January 2016. Before that, he spent a decade as Saatchi & Saatchi’s worldwide deputy chairman, heading up the agency’s global strategy practice. Richard first joined Saatchi & Saatchi in 2003 as its CEO for Europe, Middle East and Africa, following his LBS Sloan Masters in Leadership and Strategy. Previously, he had helped Publicis grow to the number two UK agency as its CEO.

A Cambridge University law graduate, Richard is Adjunct Professor of Marketing at LBS, where he was appointed an executive fellow in 2007.

He co-founded the Manchester United Supporters Trust and is a trustee of the British Heart Foundation and Planting Promise, a sustainable educational enterprise in Sierra Leone. In 2015 he joined the Met Police Commissioner’s Management Board as a non-executive adviser. He is the author of Consiglieri: Leading from the Shadows.

Articles and features


Liberating creativity: why your business has to find a way

Why being creative isn’t an abstract concept or a pursuit for an exclusive minority.


Sir Alex Ferguson on how to win

Consistent adherence to beliefs is the key to the former Manchester United manager's unparalleled leadership, says Richard Hytner

Out of the shadows

Out of the shadows

Richard Hytner on the nature of leadership and how this led him to his new book Consiglieri: Leading from the Shadows.

Has Uber cool become Uber cunning

Has Uber cool become Uber cunning?

David Plouffe, President Obama's former campaign manager and White House adviser has been taken on by Uber, the ride-sharing app.


This will be Ed Woodward’s World Cup

When Louis van Gaal, the soon-to-be new manager of Manchester United, names Ryan Giggs, player legend and caretaker manager, as his No.2.


Manchester United - To say 'they chose the wrong guy' is plain lazy

The idea that 'they chose the wrong guy' should have no place in the mountain of analysis that has accompanied David Moyes’ departure.


An affair of the heart

Why emotions matter when it comes to branding.

He completed the following programme: