Sustainability Leadership and Corporate Responsibility
Master the fundamentals of sustainability and corporate responsibility. Turn global challenges into sustainable growth opportunities and achieve a positive impact with your business.
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Why customers prefer eco-friendly products in the morning and what that means for a more sustainable future
“I’ve always been interested in the idea of psychological entitlement. It’s not an area that has been widely researched within a marketing context and yet it impacts consumer behaviour quite a bit.”
“When people’s mental resources are depleted, they become more focused on themselves. They don’t have the mental energy to think about larger concerns.”
“The results by now are pretty robust. The more effort someone expends, the less likely they are to choose the green option.”
“It’s not about forcing people to do things they don’t want to do, but about how we can harness people’s purchasing power for the greater good.”
Master the fundamentals of sustainability and corporate responsibility. Turn global challenges into sustainable growth opportunities and achieve a positive impact with your business.
SLCR