Purpose, profit and the power of telling the story well

Appearing in Gentleman’s Journal, 'the style-led authority on modern masculinity, culture, craftsmanship and considered success', this founder interview captures Nick Doman and Will Pearson at their most persuasive and most human. The Ocean Bottle co-founders tell a story refreshingly free of bombast: two London Business School alumni who took a shared moment of conviction and turned it into a B Corp brand that proves purpose and profit are not rivals but partners. As Nick Doman reflects, “Will’s experience resonated with me. At London Business School, where we first met, we both had this shared desire: to tackle a major environmental challenge while proving that business and impact could go hand in hand. That’s where Ocean Bottle was born.”

The piece distils their philosophy with admirable clarity: start before you feel ready, communicate simply, build impact into the operating model, and never confuse speed with integrity. It is also, quietly, a masterclass in reputation-building. Doman and Pearson clearly understand what so many of our standout alumni grasp instinctively, that smart public relations and confident media interviews are not vanity exercises but strategic tools. By showing up clearly and credibly, they are building a brand that is both corporate and personal, scalable yet values-led.

Over the past year, Ocean Bottle has continued to turn that clarity into momentum. Highlights include accelerating towards its multi-billion plastic bottle collection target, expanding global partnerships, deepening supply-chain transparency through its traceability platform, and strengthening its position as one of the most recognisable purpose-led consumer brands in the sustainability space, all while maintaining B Corp rigour and design-led appeal.

Selected media highlights and founder interviews include:

• Gentleman’s Journal — Entrepreneurs Series

• Financial Times — on scaling impact and sustainable growth

• Forbes — building a profitable, net-positive business model

• Fast Company — design, durability and systems change

• The Guardian — purpose-driven entrepreneurship and plastic pollution

• Monocle — brand, impact and global scale

Together, these appearances reinforce a simple truth: Ocean Bottle’s success is not just what Nick Doman and Will Pearson are building, but how clearly, and consistently, they are telling the story.