31 Aug 2012
Although telecommuting is increasingly becoming the norm for time-poor executives with a global workforce, new research has shown that a lack of ‘face time’ may, in fact, stifle their chances of promotion.
In the 10 years they have been researching the topic, London Business School’s Professor Daniel Cable and Professor Kimberly Elsbach from the University of California, Davis, reported that the rewards for employees using “non-traditional” working arrangements were fewer when compared to their desk-bound peers.
Daniel Cable, Professor of Organisational Behaviour, said: “Twenty years ago, when we left the office, we generally left our work behind, which is ironic because more than ever before, much work can be accomplished without being physically present at a desk in a building.”
In recent years, remote working arrangements have shown that they can be beneficial both to employees and organisations. But from the perspective of hundreds of corporate workers, including both managers and subordinates, when assessing the leadership traits and dependability, the difference is passive face time.
Passive face time refers merely to being seen in the workplace, regardless of what you are doing or how well you are doing it. Particularly in white-collar environments, the authors assert, the presence or absence of passive face time may be used to influence the fitness of employees for certain tasks, such as leadership.
Through data from a series of unstructured interviews and tightly-controlled experiments, the authors found:
Different kinds of face time lead to different evaluations. Expected face time led to perceptions of traits of “responsible” and “dependable”. Without necessarily doing anything in particular, people think more highly of these colleagues. For those who put in the extracurricular time, they can be expected to be upgraded to “committed” and “dedicated”
Useful tactics for remote workers
So, for those people whose work takes them away from their desks, Professor Cable has discovered a few key tactics that many remote workers use to overcome barriers to face time:
Make regular phone or email status reports, as used by 83% of remote workers. Take advantage of technology to report progress and show that you are still hard at work
Be extra-visible when in the office (35%) Work hard when you are in the office, pointing out to your boss and colleagues when you miss lunch and breaks to meet a deadline
Be immediately available at home (26%) Respond to emails as soon as you can to allay fears that you cannot respond as quickly as if you were in the office
Get others to talk you up (22%) Make your peers and directors know who you are and update them on what you are doing when you see them
Email or voicemail early or late in the day (20%), as a cue that you are working hard, even if you are not necessarily visible.
Advice for bosses
While these outcomes may benefit remote workers, the research also makes recommendations for managers to prevent them from making unfair assessments of their colleagues.
Bosses are advised not to use “trait-based evaluations”, where employee leadership ability or teamwork could be biased by the mere physical presence in the office.
As much as possible, they should use “objective output measures”, where they implement telecommuting and flexible working, revising their performance appraisals to measure mostly objective outputs, such as the number and type of projects completed or expert evaluations of projects.
For a Q&A with Professor Cable on his face time research, visit: http://bsr.london.edu/lbs-article/584/index.html (Update link)