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From behavioural insights to business growth

A business’s most valuable asset is its customers. Strategic Branding provides you with the skills to gain and leverage customer and managerial insights. The key aim of this knowledge is to enhance your ability to build and manage brands to drive profits and organic growth.


Designed for senior decision-makers, this programme will provide an underlying framework and tools to strengthen your brand. Using behavioural insight and experimental research, you will gain a deeper understanding of consumers’ needs and be able to test the effect of branding decisions on consumer responses.

Why choose this programme?


  • Academic excellence – faculty bring cutting-edge thinking and practical, real-world experience to the classroom. Simona Botti is an expert in consumer behaviour and decision making, with a focus on how choice can influence consumers’ perceptions, satisfaction and wellbeing. David Faro provides his knowledge on behavioural economics and decision-making. 
  • Insights from a global classroom - exchange ideas with peers from diverse countries, cultures and job functions on this programme attended by decision-makers from around the world.
  • Brand insights first hand –  you are taken into the heart of London’s retail sector on the Mystery Shopping experience and visit a London-based company to understand their brand strategy. Find out more.
  • Applicable learning – Learn practical tools and techniques to craft a powerful brand. With guidance from world-class faculty, you will create a set of actions to implement this positioning back to your organisation.

Key details

  • Duration: 5 days
  • Next start: 14 Nov 2016
  • Fees: £6,700
  • Location: London
  • Next programme dates:


    • 14-18 Nov 2016
    • 24-28 Apr 2017*
    • 13-17 Nov 2017*

    *Fees for programmes starting in 2017 are: £6,900

Contact us

Contact Corina Vigil, Programme Associate.


Email: sb@london.edu

Tel: +44 (0)20 7000 7362

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