Ioannis Ioannou
Associate Professor of Strategy and Entrepreneurship
Survival clues from the Great Recession
This isn’t the first time business leaders have been forced to make tough decisions in a crisis. What can you do to survive it?
In 30 seconds:
“In this kind of meltdown no aspect of a firm’s business environment remains unaffected, often prompting a fundamental rethink”
“Look at your portfolio of strategic investments. How should your strategy look if you are going to survive this moment and be more competitive, resilient, viable?”
“Intangible resources and capabilities become particularly valuable in times of crisis. They allow you to adapt to shifting circumstances”
