Shopify and the alternative path to entrepreneurial growth
New research by Gary Dushnitsky and Bryan Stroube has some encouraging insights for would-be entrepreneurs who lack tech skills
![shopify-article-banner](http://images.london.edu/hxo16fanegqh/ec4ae636-e471-4496-b889-d96449e67cef-asset/38aa51eddf1ae947e5ef1ed0e3b4ee66/shopify-article-banner.jpg?&fm=avif&q=70&w=570&h=173)
In 30 seconds...
"The advent of low-code tools may make entry into entrepreneurship more accessible – and support a leaner path for scaling up and achieving growth"