Assistant Professor of Strategy and Entrepreneurship
BA BS (Purdue) MS (HKUST) PhD (Maryland)
Bryan Stroube’s research examines heterogeneous motives in markets, particularly how the tension between profit motives and other pursuits can shape market outcomes. His studies cover profit and non-profit organisations to help inform how managers and entrepreneurs better position their businesses to handle stakeholders with various motives. As part of this research, he spent more than a year as a Fulbright Fellow in China, focusing on lender decisions in online peer-to-peer microfinance.
Prior to joining London Business School as Assistant Professor of Strategy and Entrepreneurship, Bryan did a PhD in the Management and Organization Department at the University of Maryland’s Robert H. Smith School of Business.
He has spoken about peer-to-peer topics such as lending markets and lenders’ decision making for P2P microfinance at events including the Strategic Management Society Annual Conference, and the NYU Stern Conference on Social Entrepreneurship.
Organizational Behavior and Human Decision Processes 2020 Online first
Academy of Management Proceedings 2017:1
Stroube B K; Zavyalova A
Academy of Management Proceedings 2012 Vol 2012:1
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