My current research project together with Professor Kamalini Ramdas (London Business School) and Dr. Stephen Anderson-Macdonald (Stanford Graduate School of Business) is focused on operational risks and resilience of micro-entrepreneurs in emerging markets.
My field research involves the collection of detailed primary data across 650 micro-entrepreneurs in Kampala, with the help of a non-profit organisation (Innovations for Poverty Action Uganda), and financial support from the LBS Deloitte Institute of Innovation and Entrepreneurship (DIIE) and the Stanford Institute for Innovation in Developing Economies (SEED). I would say my visits to Uganda have been the highlight of both my research work and travel experience. They have helped me understand development issues faced by the country, while observing first-hand the challenges faced by entrepreneurs in their operating environment.
As part of this first field research experience, I enjoyed learning how to design and conduct field research and collect survey data. Furthermore, interacting with micro-entrepreneurs and hearing their stories and answers to the questionnaires was fascinating. I am excited to go back to Kampala to collect our new set of surveys, meet my local friends and eat my favourite matooke!
Read more about Amrita Kundu on her PhD profile.