The Marketing PhD Programme trains scholars who will conduct research to advance the frontiers of the discipline of marketing, teach marketing at premier universities around the world, and prepare the next generation of marketing doctoral students.
Research topics in Marketing cover a wide range of subjects, from explaining consumer behaviour to predicting firm behaviour and improving marketing practice. Researchers apply a variety of approaches, from experimental tests of psychological theories to econometric models of firm behaviour.
Students in the Marketing PhD Programme have direct access to, and work closely with, London Business School’s world-renowned marketing faculty.
The Behavioural Research Lab is a resource that enables PhD students and faculty to carry out research studies. Find out more about the Lab.