Stephanie Chen

Assistant Professor of Marketing

AB (Princeton) PhD (New York)

Dr Stephanie Chen conducts research on the psychological processes that underlie decision making, reasoning, and consumer behaviour. Her research has appeared in top journals such as Psychological Science and Journal of Experimental Psychology: General.

Prior to joining London Business School, Dr Chen was a post-doctoral fellow at the University Of Chicago Booth School Of Business. She earned an AB in Psychology from Princeton University and a PhD in Cognitive Psychology from New York University.

Her prior experience includes working as a consultant at ZS Associates where she helped clients with a wide range of sales and marketing issues.


We do what we are: Representation of the self-concept and identity-based choice

Chen S Y; Urminsky O; Yu J

Journal of Consumer Research 2023 Online first


What's left of me? The role of self-continuity in decision-making and judgments about identity persistence

Chen S; Urminsky O

in Tobia, K, Experimental Philosophy of Identity and the Self, Bloomsbury Publishing 2022


How Personal Theories of the Self Shape Beliefs About Personal Continuity and Transformative Experience

Molouki S; Chen S Y; Urminsky O; Bartels D M

In Lambert E and Schwenkler J (eds.), Becoming someone new: essays on transformative experience, choice, and change, Oxford University Press.


Causal beliefs in the self-concept and identity-based consumption

Chen S Y

In Reed II, A. & M. Forehand (Eds.) Handbook of research on identity theory in marketing, Edward Elgar, 2019

The role of causal beliefs in political identity and voting

Chen S Y; Urminsky O

Cognition 2019 July Vol 188 p 27-38


Beliefs About the Causal Structure of the Self-Concept Determine Which Changes Disrupt Personal Identity

Chen S Y; Urminsky O; Bartels D M

Psychological Science 2016 Vol 27:10 p 1398-1406

Eyetracking reveals multiple-category use in induction

Chen S Y; Ross B H; Murphy G L

Journal of Experimental Psychology: Learning Memory and Cognition 2016 Vol 42:7 p 1050-1067


Decision making under uncertain categorization

Chen S Y; Ross B H; Murphy G L

Frontiers in Psychology 2014 Vol 5:991

Implicit and explicit processes in category-based induction: is induction best when we don't think?

Chen S Y; Ross B H; Murphy G L

Journal of Experimental Psychology: General 2014 Vol 143:1 p 227-246

Teaching portfolio

Our teaching offering is updated annually. Faculty and programme material are subject to change.

  • Masters Degrees core courses

    A key part of our Masters programmes curriculum.

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    • Applied Statistics
      Applied Statistics
    • Marketing
      How does a firm create value for its customer? How does it capture a share of that value for itself in the form of revenue? The goal of the marketing process is to assemble a detailed understanding of customers and prospects and to use this knowledge to organise the firm’s offer to those groups. Learn the key concepts, frameworks and tools relevant to analysing business settings from a marketing perspective and apply them to marketing-related problems, developing appropriate recommendations – and solutions – for the decision maker.
    • Marketing l
      View business situations from a marketing angle, important not just for a career in marketing or consulting, but also for general management and finance roles where you are required to understand drivers of value and marketplace context. Learn essential concepts, terminology, frameworks and data analysis skills.
    • Marketing ll
      View business situations from a marketing angle, important not just for a career in
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  • PhD courses

    The first step to academic excellence.

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