Skip to main content
alt

Please enter a keyword and click the arrow to search the site

Or explore one of the areas below

WeChat: behind the scenes at China’s most successful app

In a series of exclusive interviews, Julian Birkinshaw, Dickie Liang-Hong Ke and Enrique de Diego lift the lid on the WeChat phenomenon

20 November 2019
StrategyCorporate innovationInnovationTechnologyDisruptionBusiness modelsArticlesInstitute of Entrepreneurship and Private CapitalReal Innovation Awards case studies
Save to my profile
WeChat behind the scenes at Chinas most successful app - Julian Birkinshaw974x296

This article was provided by the Institute of Entrepreneurship and Private Capital whose aim is to inspire entrepreneurs and investors to pursue impactful innovation by equipping them with the tools, expertise and insights to drive growth.

IIE

Select up to 4 programmes to compare

Select one more to compare
×
subscribe_image_desktop 5949B9BFE33243D782D1C7A17E3345D0

Sign up to receive our latest news and business thinking direct to your inbox

×

Sign up to receive our latest course information and business thinking

Leave your details above if you would like to receive emails containing the latest thought leadership, invitations to events and news about courses that could enhance your career. If you would prefer not to receive our emails, you can still access the case study by clicking the button below. You can opt-out of receiving our emails at any time by visiting: https://london.edu/my-profile-preferences or by unsubscribing through the link provided in our emails. View our Privacy Policy for more information on your rights.