Left on the shelf
Nitish Jain’s new research reveals the extent that supermarket customers disrupt the cycle of food expiry dates – with costly consequences
Discover fresh perspectives and research insights from LBS
“Consumers choose the fresher product, which should be stocked at the back, behind the same product which is due to expire sooner”
“On average, across the collaborating retailer’s multiple stores, at least 23-24% of expiration waste is down to mixed expiry dates being on the shelves”
"About 60% of the food wasted in the UK could be consumed, reported a climate-action NGO called WRAP"
