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Is generative AI worth the hype?

London Business School and the Institute of Directors team up to answer this and other important big questions

Discover fresh perspectives and research insights from LBS

"The researchers found that not all sectors expected to be disrupted in the same way or as dramatically"

GenAI may provide “the opportunity to unlock distinctiveness and as such gain a competitive edge”

"The paper argues that the UK lags behind the European Union, the EU and even China in establishing an overarching regulatory framework for GenAI"

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