This article was provided by the Institute of Entrepreneurship and Private Capital whose aim is to inspire entrepreneurs and investors to pursue impactful innovation by equipping them with the tools, expertise and insights to drive growth.
IIECan investors' decisions be influenced by the weather?
New research by Gary Dushnitsky and Sayan Sarkar shows it’s more likely that early-stage startups will secure investment if the sun is shining
"Holding the Demo Day in sunnier weather increased the likelihood of actual investment in the pitching startups"
"Establishing that incidental factors (such as a change in the physical environment) can ‘tip the balance towards specific decisions’ has important implications for investors"