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Programme content

Using real-world business issues, global case studies and peer-to-peer discussions, gain a firm grounding in the key frameworks, tools and language of strategy. Come to the programme armed with a strategic challenge faced by your business, and leave with an action plan to overcome it and drive your organisation forward.

  • What you learn

    Getting the tools

    Using key frameworks and strategy tools, you examine what makes a good strategy. These techniques enable you to analyse competitive situations as well as corporate diversification decisions.

    Learn how to define your own strategy and explore how to communicate it to those who need to put it into operation.


    Breaking the rules

    Understand the resources needed to implement a strategic vision and how to identify them. Know the common obstacles organisations face when trying to improve their strategies, and how to manage them.

    Master the essential tools and techniques, and then look at how you can take strategy even further, by breaking the traditional rules and finding new, innovative ways to address your business challenges.


    Making a difference

    Explore ways to question your organisation’s current approach to business. Examine how you can create and capture value by rethinking value propositions, identifying unmet customer needs, and restructuring business models.

    Consider how you move beyond traditional sources of competitive advantage in innovative ways from collaborating with competitors to competing with collaborators. Look at how sectors evolve, how value migrates and how to maintain your advantage in a rapidly shifting environment.

  • How you learn

    A real-world strategic challenge

    A unique aspect of this programme is the practical application of your learning to your own business. Your journey through a framework of key themes empowers you to make better strategic decisions (the key themes include: enabling creativity; analysing reality; creating value; managing complexity; and capturing value). Identify the issues surrounding your challenge and use your new skills to build a bespoke action plan you can implement back at work. 


    Skill-building case histories

    To strengthen your understanding of strategy and develop your skills, you work on case studies drawn from an international mix of companies and a diverse range of industries. You examine problems facing companies, such as online money exchange, considering their strategy and analysing their actions. Pinpoint what worked, what didn’t, and why. In the process, you build both skills and confidence in applying strategy to real business situations.

  • Your learning experience


    • What is strategy?


    • Developing strategy further

    • Defining strategy and getting it across


    • Creating and capturing value: from analysis to action

    • Building the foundations for corporate success

    • Principles of successful strategies


    • Strategy tools for a shifting landscape

    • Strategy communities and ecosystems


    • Corporate strategy

    • Playing two games


    • Close-up on strategy implementation

    • Keeping strategy alive

Key details

Duration: 5.5 days
Next start: 15 Apr 2018
Fees: £8,300
Location: London

Next programme dates:

  • 15 - 20 Apr 2018
  • 01 - 06 Jul 2018
  • 14 - 19 Oct 2018

Contact us

Contact Evelyn Andrews, Programme Associate.


Tel: +44 (0)20 7000 7324