Eric (Keun Woo) Jeong

Eric is a Ph.D. candidate in the Strategy & Entrepreneurship department at the London Business School. His research explores how macro-level shifts, such as shifts in the economic, political, or societal landscapes, influence creativity and innovation. He approaches this topic from two angles. As a subject, he studies how macro-level shifts that occur throughout time, via channels such as institutions, policies, and geopolitics shape the trajectory of an individual’s pursuit of creativity and innovation. Macro-level issues, however, are constructed and communicated strategically. Thus, as an object, he studies how individuals evoke and embed distant and abstract macro-level issues in their strategies to satisfy stakeholder demands.

Eric holds a BA from Kyung Hee University and an MS from Seoul National University.