MBA candidate wins US start-up prize

29 Mar 2019

Worried about that gif of you stumbling about in a sombrero damaging your chances with a blue chip employer?

James Chance

Ex-Googler and London Business School MBA student James Chance (pictured centre) may have the answer. He has won the top $35,000 top prize at Pitch Texas in Austin for his tech start-up It promises to give users peace of mind when it comes to data, privacy, online legacy and personal brand.

The competition, run by the University of Texas at Austin, was part of the South by South West (SXSW) festival. was conceived at a School hackathon in February 2018 but has since been gathering momentum at Summer School and Launchpad. In Austin the LBS-backed team was one of 16 finalists invited to SXSW from 132 entries.

“I saw that we were going into an age when our online lives were becoming more important to us than ever before,” he explained. “With advances in tech, the information online about us is being used more and more to make decisions about us as individuals. We are in an era when we are being looked up by more people and companies and it’s easier to make deductions about us.

“I want to give people more visibility and control, to give users an overview of their online footprint, to see what is publicly available and how they can control it.” includes Raquel Velasco Sierra (MBA19) and Catherine Phelps (MBA 2020) as well as ex-Googler Dimitrios Mistriotis.


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