The CMO Survey® collects and disseminates the opinions of marketing leaders in
order to predict the future of markets, track marketing excellence, and improve the
impact of marketing on business and society.
UK Pilot 2021 Results
The CMO Survey® was founded in 2008 by Professor Christine Moorman of Duke University. The aim of the survey was and remains to capture the views of marketing
leaders on critical marketplace trends or company marketing activities and to provide
benchmarks for marketing spending and actions within and across industries.
The CMO Survey® has established itself as a leading voice and provider of valuable
insights in the U.S. The Leadership Institute at London Business School is excited to have been selected as the partner for the UK Survey and to share with you the 2021 pilot reports.