The CMO Survey®
Predicting the future of markets,
tracking marketing excellence,
improving the value of marketing
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The CMO Survey® collects and disseminates the opinions of marketing leaders in order to predict the future of markets, track marketing excellence, and improve the impact of marketing on business and society.
The CMO Survey® was founded in 2008 by Professor Christine Moorman of Duke University. The aim of the survey was and remains to capture the views of marketing leaders on critical marketplace trends or company marketing activities and to provide benchmarks for marketing spending and actions within and across industries.
The CMO Survey® has established itself as a leading voice and provider of valuable insights in the U.S. The Leadership Institute at London Business School is excited to continue as the partner for the UK Survey and to share with you the 2023 reports.
UK 2021 Results
The CMO Survey® UK runs in January each year. If you are a marketing leader in a for-profit company based in the UK and would like to contribute to the next edition of the survey, please register to participate.
Only aggregate results are reported, and individual survey responses are held in strict confidence and are not shared with any other parties.
Director, the CMO Survey Europe