The CMO Survey®
Predicting the future of markets,
tracking marketing excellence,
improving the value of marketing
The CMO Survey® collects and disseminates the opinions of marketing leaders in order to predict the future of markets, track marketing excellence, and improve the impact of marketing on business and society.
The CMO Survey® was founded in 2008 by Professor Christine Moorman of Duke University. The aim of the survey was and remains to capture the views of marketing leaders on critical marketplace trends or company marketing activities and to provide benchmarks for marketing spending and actions within and across industries.
The CMO Survey® has established itself as a leading voice and provider of valuable insights in the U.S. The Leadership Institute at London Business School is excited to have been selected as the partner for the UK Survey and to share with you the 2021 pilot reports.
Watch the 2021 UK Report Highlights
If you are a marketing leader in a for-profit company based in the UK and would like to contribute in January 2022, please register to participate.
Only aggregate results are reported, and individual survey responses are held in strict confidence and are not shared with any other parties.
Professor Nader Tavassoli
Director, The CMO Survey Europe
Academic Director, The Leadership Institute