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Professor of Marketing
Diplom-Kauffrau MSc PhD (Goethe)
Professor Anja Lambrecht’s research focuses on digital marketing, with a particular emphasis on online targeting and advertising as well as promotion and pricing. She has examined how firms can use retargeting to reach out to consumers and how firms can advertise on Twitter to early trend propagators. Her work on digital pricing has examined, among others, freemium pricing for online content sites and mobile apps. Her current work further focuses on how spillovers between different economic actors in digital markets can lead to apparent algorithmic bias.
Professor Lambrecht’s work has been published in leading marketing journals, including the Journal of Marketing Research, Marketing Science and Management Science. In 2014, she received the Paul E. Green Award, in 2016 and 2017 she was a finalist for the INFORMS Society of Marketing Science Long Term Impact Award and in 2018 she received the William F. O’Dell Award. She is an Associate Editor at Marketing Science and the Journal of Marketing and a member of the Editorial Board of the Journal of Marketing Research.
Professor Lambrecht teaches the Marketing core course and the elective “Channel and Sales Force Management”.
Before joining London Business School, she was a Visiting Assistant Professor at the UCLA Anderson School of Management and a Visiting Scholar at Stanford Graduate School of Business. Prior to her academic life, Anja Lambrecht worked as consultant at McKinsey & Company in Frankfurt. Anja has a Ph.D. from Goethe University, Frankfurt. She also holds a Diplom-Kauffrau from Goethe University, Frankfurt and a Maîtrise des Sciences de Gestion from Université Paris-Dauphine, Paris.
2023
Deng Y; Lambrecht A; Tucker C
In: The History of Marketing Science. 2nd Ed. Winer R & Neslin S (Eds.), pp. 335-362.
2021
Lambrecht A; Tucker C
NIM Marketing Intelligence Review 2021 Vol 13:1 p 24-29
Lambrecht A; Vana P
Marketing Science 2021 Vol 40:4 p 708-730
2019
Lambrecht A; Tucker C
Management Science 2019 Vol 65:7 p 2966-2981
2018
Lambrecht A; Tucker C E; Wiertz C
Marketing Science 2018 Vol 37:2 p 177-199
Lambrecht A; Vana P; Bertini M
Journal of Marketing Research 2018 Vol 55:6 p 852-868
Lambrecht A; Tucker C E
in: Hanssens, D M & Mizik, N., Handbook of marketing analytics: methods and applications in marketing, public policy, and litigation support. Cheltenham: Edward Elgar. Feb 2018
2017
Lambrecht A; Tucker C E
Competition Policy International 2017
Lambrecht A; Ahmadi I; Skiera B; Heubrandner F
International Journal of Research in Marketing 2017 Vol 34:4 p 813-828
2016
Lambrecht A; Misra K
Management Science 2016 Vol 63:4 p 1150-1165
Lambrecht A; Tucker C
GfK Marketing Intelligence Review 2016 Vol 8:2
Lambrecht A; Tucker C E
Harvard Business Review Digital Articles 2016
2014
Lambrecht A; Goldfarb A; Bonatti A; Ghose A; Goldstein D; Lewis R; Rao A; Sahni N; Yao S
Marketing Letters 2014 June Vol 25:3 p 331-341
Aydinli A; Bertini M; Lambrecht A
Journal of Marketing 2014 2014 Vol 78:4 p 80-96
2013
Lambrecht A
Chapter in: The New Palgrave Dictionary of Economics Online. Eds. Steven Durlauf and Lawrence Blume, Palgrave Macmillan
Lambrecht A; Tucker C
Journal of Marketing Research 2013 Vol 50:5 p 561-576
2012
Lambrecht A; Tucker C
Journal of Marketing Research 2012 February Vol 49:1 p 66-82
Lambrecht A; Seim K; Vilcassim N; Cheema A; Chen Y; Crawford G S; Hosanagar K; Iyengar R; Koenigsberg O; Lee R; Eugenio J M; Miravete E; Sahin O
Marketing Letters 2012 Vol 23:2 p 423-438
Ascarza E; Lambrecht A; Vilcassim N
Journal of Marketing Research 2012 December Vol 49:6 p 882-889
2011
Lambrecht A; Seim K; Tucker C
Marketing Science 2011 Vol 30:2 p 355-367
2007
Lambrecht A; Seim K; Skiera B
Marketing Science 2007 Vol 6:5 p 698-710
2006
Lambrecht A; Skiera B
Journal of Marketing Research 2006 Vol 43:2 p 212-223
2022
Bairathi M; Zhang X; Lambrecht A
Social Sciences Research Network
2020
Lambrecht A; Tucker C E
Social Sciences Research Network
Deng Y; Lambrecht A; Tucker C E
Social Sciences Research Network
Liu Y; Lambrecht A; Deng Y
Social Sciences Research Network
Deng Y; Lambrecht A; Liu Y
Social Sciences Research Network
Lambrecht A; Tucker C E; Zhang X
Social Sciences Research Network
2019
Vana P; Lambrecht A
Tuck School of Business Working Paper
2017
Lambrecht A; Tucker C E
Social Sciences Research Network
Our teaching offering is updated annually. Faculty and programme material are subject to change.