You don’t know your customer (unless you’ve mastered mobile)
Journal
London Business School Review
Subject
Management Science and Operations
Publishing details
Authors / Editors
Jain N;Johnston A
Biographies
Publication Year
2018
Abstract
Mobile isn’t another online channel. Nitish Jain shares insights for key decision-makers on promotions, product search and return policies
Publication Notes
Published online April 16, 2018
Available on ECCH
No