Will your sports business idea win the crowd
Journal
London Business School Review
Subject
Marketing
Publishing details
Authors / Editors
Mullins J
Biographies
Publication Year
2016
Abstract
Never want the game to stop? If the world stops spinning for the Superbowl or FIFA World Cup, you have probably dreamed of being a professional sports person. But if you’re not a born athlete, why not start a sports business?
Available on ECCH
No
