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Will my idea work?

Journal

London Business School Review

Subject

Marketing

Publishing details

London Business School Review 2014 Vol 25:2 p 50-53

Authors / Editors

Mullins J W

Biographies

John Mullins

Publication Year

2014

Abstract

Successful entrepreneurs insistently ask why their idea will or won’t work. John Mullins explains.

Publication Notes

Published online 06 June 2014

Available on ECCH

No


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