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Who do I listen to? The role of the customer in product evolution

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Who do I listen to? The role of the customer in product evolution

Subject

Management Science and Operations

Publishing details

Book Chapter: In Loch C, Kavadias S eds., Handbook of New Product Development Research, Springer Press, 2008.

Authors / Editors

Ramdas K;Meyer M;Randall T

Biographies

Kamalini Ramdas

Publication Year

2008

Available on ECCH

No

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