Who are you looking at?
Journal
London Business School Review
Subject
Marketing
Publishing details
Authors / Editors
Tavassoli N T
Biographies
Publication Year
2018
Abstract
The main value drivers of business are still efficiency, effectiveness and experience, says Nader Tavassoli, but the need today to look beyond the purchaser to the consumer means it's time to reorder priorities.
Available on ECCH
No
